4 Best Tips to Send Right Abandoned Cart Email


The abandoned cart is a common occurrence in e-commerce. Businesses who have gotten a customer through the funnel and then decide to abandon it are also affected.

According to surveys, 75% of online shoppers place items in an order and then abandon the transaction. When Christmas is fast approaching, it’s crucial to get the message across to your customer quickly and accurately.

Emails to abandoned carts are one of your most powerful communication tools.

We will be discussing the four methods to increase the effectiveness of the abandoned cart email.

It will help you increase your profits at a time where every click on buy is crucial.

Personalize your email

You must speak to the customer directly if you want them to feel valued. You may know the customer’s name and can insert it into your email marketing software.

Tools like ActiveCampaign that are primarily made for ecommerce than others and are best for automating the abandoned cart and other ecommerce emails.

You can personalize the email by including the customer’s content. Remind them about what they bought, and include your best images and incentives in the subject line.

If humor is part of your brand voice, you might consider adding some humor. It is possible to tease customers by making comments about forgetfulness gently. It takes a skilled copywriter, but it can be a great way of building a relationship.

The text must be simple. It is important to keep the message simple. It should have a greater visual impact than a copy that requires a response.

Gentle calls to action

The call to action is a prominent component of any email. Your customer should be able to clearly and confidently tell you what to do next.

It cannot be easy to get the tone right in an abandoned cart email. Particularly if it is your first customer, you don’t want to seem bossy or desperate.

Clicking “purchase” signifies that the customer has committed to you and your promises of the best product or service. It is important to be gentle and encouraging but also clear about your intentions.

It might seem counterintuitive to avoid using the word “buy,” but it is effective. Instead of asking your customer to buy, ask them to “Visit Your Cart” or “Take Another Look” and remind them that there is still unfinished business.

You need to ask your customer for a lower commitment to be aware of the urgency to act.

Make use of scarcity.

One of the most powerful psychological triggers for eCommerce marketing is the idea that the item is in high demand and that there are only a few left.

Everyone wants to be there. Informing your customer about the impending stock shortage serves several purposes. Many ecommerce stores are using the scarcity tactics to increase their sales.

It gives the impression that the product is essential and that the customer wants it enough to add it to their shopping cart. This feeling of desire would be amplified if you added customer ratings and testimonials.

Second, It will eventually abandon the cart if it is not converted. It provides an incentive for the customer to act quickly, even if they don’t act immediately.

The final analysis gives you a limited time to convert the sale before it is lost.

You should not indiscriminately use this approach. It could make it appear that you have very little control over your supply chains.

Provide Incentive

It can be difficult to determine when to offer a discount or to convert a sale. It is especially true for small businesses. You shouldn’t tempt customers to wait to get the item at a lower price.

Although it can be tempting to close the deal by offering a lower price, You should not use this strategy in excess.

You have the opportunity to sweeten the deal by using the holiday season before Christmas. You could disguise it in terms of “gifts” or “kindness” to fit the celebrations.

You can offer more creative incentives to encourage customers to make the purchase. The customer might need additional ideas or tips on how to make the purchase work. You could also remind the customer that the items were not in their cart.

You could also use the phrase “not exactly the product you are looking for” and then suggest similar items that might appeal to the customer. It will show that you are always trying to satisfy their needs. With the right copy, it won’t seem too pressing.

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