Having written a business strategy, executed it, and launched a web page, you’d probably want to shoot for the stars and attract as many customers as possible. But how to know if your business is indeed flourishing? The answer is quite simple – conversion rate.
What is the conversion rate?
Simply put, the conversion rate shows the number of visitors to the website, who perform the desired action. For example, conversion in the case of an online shop is reflected in the number of purchases made in comparison to the general number of visitors.
Knowing the conversion rate is vital, as you need to be aware of how well your business is performing. To figure it out, just follow a simple formula: the whole number of sales / the total number of visitors x 100.
The next question you might be asking yourself is, what percentage of conversion is considered a good average? According to numerous statistics, it ranges from 2% to 5%. The leading companies can outperform these figures exponentially. As an example, the latest Statista survey estimates Amazon conversion at 13,5%.
How to optimize conversion?
Here are some tips on how you can increase sales on your websites and attract more clients.
- Make it easy to navigate
Try to strive for a user-friendly website layout with clear labels for your offerings, avoiding never-ending drop-down lists.
Spare your customers’ time and provide them with a smooth way to buy your products or decide on your offerings. If the whole process is too complicated or time-consuming, some potential leads might be likely to choose a service of your opponent.
- Don’t underestimate pop-ups
These small windows that appear on the main page can provide a great service for your business.
Use pop-ups to inform newly landed and regular visitors about all the advantages available at the moment, whether a season sale or a temporary discount. Personalized widgets for specific parts of your website, which display relevant information and can be of interest to a potential purchaser, will increase sales velocity and win your business loyal customers.
Also try to create not just floating boxes, but rather eye-catchers. A unique design in combination with value for customers will yield results. A pop-up on the Meow Meow Tweet website gets attention instantaneously.
- Create crystal clear conditions
The most devastating thing in e-commerce is cart abandonment.
As stated by Baymard Institute in 2021, about 49% of respondents abandoned their online purchase because of extra costs. This cause occupies a leading position among the other existing. Don’t prepare a nasty surprise at the end of the journey, but provide as transparent conditions on the website as possible.
- Use live chats
The main aim of live chats is to arrange the best customer support possible.
You can customize them in correspondence to the needs of your website visitors. But don’t overwhelm them with instant messages. Give a user some time to get accustomed and scroll your website down before triggering the live chat.
Another option is just to place a live chat button on your website and allow visitors to use it anytime they need, as Canyon company does. After filling out the basic fields, a visitor will be redirected to a chat with a manager.
- Think about social media chatbots
If you want your business to be on the cutting edge, upgrade it instantly using real-time support for your clients.
Facebook chatbots are automated tools, which are implemented into Messenger. They are super easy to utilize and can bring you desired results in the blink of an eye. Not only do they help you find new customers and inform them about your product but also provide insights, such as data about your customers’ in-bot behavior. What can be better than understanding your clients better if your main aim is boosting the conversion rate?
Statistics speak for themselves. According to Facebook, there are over 300,000 active chatbots. Among them is the Spotify chatbot, which generates music recommendations based on users’ activity and allows them to share songs with friends.
Wrapping it up
There may be numerous ways you can improve conversion on your page. But the best option would be to strive for a user-friendly and convenient website. Some extra features, like pop-ups or chatboxes, will create a great user experience supplying necessary information and/or assistance. Take your business to the next level by optimizing the website to the fullest!