It doesn’t matter if you’re promoting a complex SaaS product or a new household appliance; explainer videos are a game-changer. Long gone are the old days when consumers relied solely upon printed instructions or manuals.
Today 69% of people prefer to watch video content over reading to understand a product or service. Video content is also one of the most potent ways to engage with audiences and introduce your business’ unique offering. As a result, video marketing professionals have experienced 66% more qualified leads than those who do not produce any video content.
This handy guide is valuable for creating your online videos or hiring a professional animated explainer video production company.
What makes a good explainer video?
Creating an explainer video for your brand is an excellent means to market and promote your business or product. Explainer videos help people understand the critical points of your product and the how and why it works.
Great for introductions-
Explainer videos make excellent intro content. First, it explains the problem and why people should care about this topic. Then it shows a before/after example. Finally, it gives some advice on how to solve the problem.
Most explainer animations use voice-over to explain a story. Pair narration and motion graphics together to create an immersive experience in a short time frame.
Storytelling makes for assertive communication and helps to make clear messages. Make a connection with your audience and identify their struggles. Use a voice that matches the scene and makes them actively listen to what you have to tell.
Don’t forget to add a clear call to action at the end of your video. Your audience knows exactly what your next step should be after watching your video. For example: download an asset, visit a website, contact your sales team or support team.
Here are tips to help you create the best Explainer Video for your Brand
Tip #1: Choose a video style that suits your brand’s style and objectives
Below are some examples of Explainer video styles. Take your pick!
Live-action: Live-action videos promote a more relatable experience by showing your products being used. You can employ live-action videos for various types of storytelling, from serious or lighthearted to wildly amusing.
Screencast: Showing your product’s interface with actual product functions through screencasting is an excellent method for making technical videos. Instead of just describing features, you can show and train viewers through a step-by-step walkthrough of your product.
Video Animation: Effortlessly creating and broadcasting animated videos is an endeavor that requires a lot of technical knowledge and attributes in the art form of motion design. However, they are also a surefire method for capturing audiences’ attention using creative illustration, character animation, and storytelling scenes that are much harder to accomplish with flesh and blood, as well as screen-based video formats.
Whiteboard Animation: The customer refers to this video production as video scribing. At the initial stage of the production process, real animators define, create, and develop the storyline. Alternatively, these tools can be used to create digital illustrations of whiteboards.
There are various options available for producing explainer videos, and you can also consider a service for making expert videos. However, these professional services will generally entail more costs than creating them on your own.
Tip #2: Develop a good storyboard and script
It saves time and improves results to start the content creation process with a script and storyboard. Putting these two elements first will help you structure your entire outline from the beginning and reduce the time it takes to edit the video – you won’t have to start from scratch.
The most material you’ll share in the video, which can be performed by actors, employees, or done by voiceover, is recorded in your script. Visit our guide for writing a script that captivates.
Storyboards map out a film’s progression from beginning to end, with text overlays, images, and screen captures of videos. They can be created using PowerPoint or a slideshow.
Tip #3: Include clear branding in promotional videos
This applies not only to explainer videos but to marketing videos generally. Make sure your logo appears prominently in your video to maximize advertising recall. Place your logo in one of the top corners of the screen if it’s consistently shown throughout the video. Place your logo front and center if it’s shown only at the beginning or end of the video. Use motion graphics to guide viewers between scenes—storyboard during pre-production to define where to place transition sequences within your video.
Tip #4: Make your explainer videos dynamic by adding transitions
In the past few years, explainer videos have grown in popularity to promote your brand better. An explainer video can often be a frustrating experience. You have to make sure the script is perfect, and you have to find the right music that matches the right tone. It can be a long, painful process.
Video editing software is a great tool to preserve a movie by threading transitions between scenes. In addition, preventative storyboarding is an integral part of animation video making to help determine which transitions to place wherein.
Tip #5: Overlay your key explanations with text
Explainer videos should be informative but also easy for everyone to understand. Increase your messaging to build upon your core points and enhance accessibility by adding text annotations to your recordings.
Tip #6: Use engaging background music (while ensuring the voiceover is still clearly heard!)
The background music you select for your explainer video relies on your brand voice, the type and target audience of your marketing campaign, and the animation style you’re using.
For instance, business-to-business (B2B) corporate videos might use videos with neutral or unvarying tracks, in contrast to business-to-consumer (B2C) explainer videos that aim to fascinate viewers with upbeat or popular trending music.
Tip #7: Add captions to your explainer video
Verizon Media & Publicis Media surveyed the U.S., and 92% of consumers admitted that they watch videos with gentle sound on their handheld devices, and 80% said they were more likely to view the whole video when captioning options were provided.
Due to its soothing ambiance, it’s becoming increasingly common for people to seek video entertainment without noise in public places, laptop users, or more commonly watching videos without headphones and hence cannot listen to the background music.
You need to make sure that the content of your videos changes with changing audience preferences. You need to be able to communicate with as many audiences as possible.
In a nutshell, here’s what I’d say if you’d like to check out some of what I’ve discussed here and use it to create your explainer video.
You can use explainer videos to-
- Showcase your product features
- Showcase your company culture
- Promote your services Generate leads
The best part is that they’re easy to produce! You don’t need any special equipment or skills to create one.
By using the concepts of storytelling, you will create a video worth watching. Explainer videos are an excellent tool to break through the noise and get your brand’s message across.
Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.