Last Updated on November 11, 2022 by Tabraiz
It’s no secret that taxi business have to market aggressively and effectively to make it in the modern transportation service industry. Rideshare services like Uber and Lyft have a head start over any new taxi fleet businesses like yours, so you need to convince riders that your taxis are worth hiring over your competitors.
Despite the difficulty, we’re here to tell you that there is a way to promote your taxi fleet business successfully. In fact, there are seven ways – let’s break down each of those ways one by one.
Build Up Your Website
Any modern business needs to have a stellar website for visitors to check out. The same is true for your taxi business. Make sure to build up or revamp your website so it is:
- Friendly to mobile users
- Easy to navigate through
- Filled with information about your taxi business, the benefits you offer, and the prices people can expect
In many cases, people will check out your taxi business’s website before giving you a call or downloading your app. So your website needs to make a good first impression on those potential customers!
Make a Unified Social Media Effort
Your social media presence also needs to be unified and informative for potential riders. Make sure you have a business account on major social platforms like Facebook, Instagram, and Twitter. Not only do these platforms allow you to answer potential customer questions, but they also let you provide more information about your contact phone numbers, your hours of operation, and any positive reviews or accolades your taxi company may have already earned.
PPC or pay-per-click advertisements are cost-effective online ads you can use to bring traffic to your site or business via Google. In a nutshell, you compete for certain keywords but only have to pay for ads if someone clicks on them.
If you do the right keyword research, you can make PPC ads that draw riders in your local area to your taxi company very frequently.
Send Engaging Emails to Leads
Think your taxi business isn’t suitable for email marketing? Think again. Truth be told, sending engaging, eye-catching emails to potential leads or riders is a great way to bolster business across the board.
For example, if you get someone to initially sign up for your taxi app and hire a driver, they’ll need to input their email address. You can then use that email address to send them:
- Special offers and discounts, particularly around major travel seasons like the holidays
- Personalized offers
- Happy birthday emails
- And more
Email marketing online can be incredibly effective at bringing one-time customers back to your taxi business again and again, especially if you provide informative emails that highlight the benefits of your service over your competitors.
Fortunately, email design platforms like PosterMyWall allow you to design engaging and great-looking emails right from the get-go. Combine these email templates with the right email marketing platform, and you’ll be able to automatically market to your target riders in no time.
Your taxi vehicles could be another marketing vector you haven’t considered. Be sure to put the brand of your company on all of your fleet vehicles; this is a form of free advertising, as odds are your vehicle will be seen by thousands of people as your current drivers roll around looking for passengers.
Put decals or stickers on your vehicles near the windshields or on the passenger doors. These are often-scanned areas by other drivers, so they will increase the “traffic” your fleet-branded ads receive from the public as your drivers move passengers from place to place.
Launch a Driver Referral Program
Speaking of your drivers, consider launching a driver referral program to bring new drivers and new passengers to your brand. Drivers can be excellent brand ambassadors for your taxi fleet; if you hire the right people, they’ll speak to their friends and family members about their business and potentially bring you more customers than ever.
Cultivate Positive Online Reviews
As noted earlier, many people research taxi companies before patronizing them. With that in mind, you should try to cultivate positive online reviews. Ask satisfied customers to leave reviews on resources like Google and Yelp. If you notice any negative reviews, respond to the customers who left them to see if you can resolve the problem and get them to change their reviews.
If your reviews dip, you’ll have a tough time getting new riders for your taxi fleet vehicles no matter what.
In the end, promoting your taxi fleet business means using every marketing channel available to you, including online and in-person advertising. The good news? After your first initial successes, marketing will become easier and stronger with time. Good luck!
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