Automotive Marketing: 6 Strategies to Overcome the Challenges


Marketing a product or services is by far one of the most important aspects of growing a business which is often ignored. It is one of the major things that can bring in more customers to your business. 

Is your automotive service easily found online? It is a fact that 95% of the car sales are made with the dealership. However, before the sale is made, research is the step of the buyer’s journey. 

With that said, it is clear that marketing is the key to attract new buyers to your service. However, there are more challenges and risks that revolve around creating an automotive marketing strategy. 

One of the biggest challenges in the automotive industry is to gain the trust of potential business prospects. Automotive marketing is rather a competitive industry, and when a consumer chooses to work with a company, they are making a big financial decision. 

So the question that appears is how do marketers attract the audience to the business? As daunting as it may seem, there are some marketing tactics that can achieve success. Here are some true and tested marketing strategies that can drive more sales to your business. 

1. Build trust with customer reviews

Reviews are perhaps one of the most effective automotive marketing strategies there is. Being in the competitive automotive industry, it is important to ensure you have good reviews online to be successful. 

As said above, people go online to research the company before beginning with the buyer’s journey. This is where having good reviews of your services can make an impression on the potential audience. 

Yelp, Google, Social networks and even your website are a good place to start. You can also take this a little further by creating customer stories and videos of your most valued customers and post them on your social networks and your website. 

When it comes to the automotive industry, there is no better way to gain the trust of the audience, then by letting the customers vouch for your services. 

2. End up at the top of the SERPs

Google is the leading Search engines that can build trust. Always remember: the first few results always get the most clicks. So ensuring that you end up at the top results is crucial for your automotive business. 

Make an effective Google Ad strategy so you can get to the top without breaking the bank. Make sure that they are properly structured, and the keywords used are highly targeted to your services to increase the rates of interaction. 

3. Bid on competitor keywords

While being on the topic of search engine optimization, bidding on obvious keywords such as “auto technicians in Orlando” or “new Honda Accord” is essential. However, it is also necessary to set up a marketing campaign that can tackle your potential competition. 

It is fierce competition in the automotive industry, and not having a strategy to compete against the competition can affect negatively on your overall marketing campaigns. 

This doesn’t mean you need to target your competitor in your marketing strategy, rather making your campaigns more effective to be successful in the market.

4. Make sure to target the right audience

Who are your business prospects? What services are you selling? Every type of vehicle requires a different strategy for their marketing. For example, luxury cars would have a different audience than those of the more affordable brands such as Honda and Toyota. The customer of each brand is different. 

Make sure that you keep the audience in mind when drafting a marketing campaign for the brands. While Mercedes customers will be concerns more about the heated seats and leather interiors, Honda buyers may be concerned about the gas mileage and longevity. 

Considering the shopping requirements of the audience, it is important to craft the right message in two to three different campaigns to reach the right person and increase the chances of conversion. 

5. Compel your shoppers with unique offers

Why should your business prospects come to your store? A crucial part of your marketing campaign is to influence your audience and potential customers to choose your services over your competitors. 

If there are no obvious reasons, you can offer your audience some incentives which are perhaps the best way to get your audience to choose you over the competitor. For example, you can offer a 5% discount for an oil change for the next two years to the audience. 

Providing incentives to your audience is one way to create an urgency for the people to make a purchase before they miss out the special offer. 

6. Remarket

Remarketing is a crucial component of the business. Since the competition in the automotive industry, sales is the key to growth. Reminding the audience through intriguing remarketing campaigns and ads is one great way to get leads and sales for the business.


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