Link building and search engine optimization (SEO) have always shared a common purpose; building high-quality links has become one of the most critical factors in ranking your web page. In addition, link building is often one of the only reasons one page ranks higher than a competitor’s page. Therefore it’s critical to understand the importance of link building and why it can be your company’s secret weapon in the digital age.
Link building is a core component of any quality SEO campaign to make your company’s online presence more visible and increase your website traffic. For these reasons, we’ll take a closer look at link building and why a link building service could be your business’s secret weapon.
What is link building?
Put simply, link building is the process of building hyperlinks from other websites back to your website. Search engines crawl these links between your website’s pages and the links between all websites with hyperlinks to yours and determine what counts as a good link. When a website has a link back to your site, it lets Google know that your web page is a top resource on that particular subject that’s worthy of being cited. When websites have numerous backlinks, they rank higher on search engines like Google.
There are numerous link-building techniques that various SEO experts utilize. These techniques vary in difficulty and time consumption, but it’s all a part of helping your website rank. In addition, it’s important to note that not all links are as beneficial as others. For example, a link to The Spruce would be much more valuable to your website than a link to some unknown home-and-garden blogger’s website.
How would link-building services help my business?
As we’ve mentioned, link building is crucial to your website’s SEO. However, building links offers many more benefits than simply ranking higher on Google.
First, link building can help establish your brand and authority in your chosen industry. With your company showing its expertise in the industry, you’ll find your brand at the forefront of your industry. In addition, as you backlink and build your authority in your industry, you’ll start receiving inbound links from other web pages linking to your website.
Not only does a good link from a top-rated website help you rank, but it can also increase your website traffic. If you’re linking to relevant websites in your industry, there’s a solid chance that their traffic will lead to visits to your website as well. This concept doesn’t only apply to the most popular, high-traffic websites out there. Even a small but relevant audience from a blog is worth more traffic than a larger but more general audience.
Typically, link-building strategies involve reaching out to a related website or blog owner about some content you’ve created to gain a link. However, reaching out to these companies and individuals can help you network in your industry and build long-term relationships. These relationships can help build your brand, network, and authority in the industry. No matter if you’re dealing with a company, website owner, or influencer, connecting with people in your industry is another key to success.
Aside from the increased traffic from your boosted rankings, link building will also provide referral traffic from various types of links. As a result, this high traffic will lead to increased sales, generating more revenue for your business just from your links.
You can unleash your company’s secret weapon with link building.
Link building is essential to any SEO strategy. Regardless of industry, location, or any other factor, link building is the best way to do it if you want to rank higher. Through link-building services like LinkGraph, you can help your company grow, establish your brand’s authority, and much more. With all these benefits, link building is your business’s secret weapon.