Discount codes and savings marketing

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Last Updated on March 1, 2023 by

Among the marketing tools that can be used today to promote offers and discounts,  bershka discount code  represent one of the most interesting innovations. We talk about it with the team of  promosearcher.com , an important point of reference for all those who are looking for discount codes and coupons. The site allows you to take advantage of a vast assortment of promotions that guarantee significant savings and is appreciated for its  ease of use . After deciding where you intend to shop (and that is, in which store), simply look for the reference brand in the appropriate section, so that you can view the various promotions available for the brand in question. Once the discount has been found, to activate it, click on the relative colored button.

What are we talking about when referring to digital couponing?

It is worth specifying that discount codes  are not coupons : anyone who thinks they are the same is making a mistake. Let’s say that discount codes can be considered a digital evolution of couponing: a phenomenon that is explained by the increasingly significant spread of eshop and, more generally, of sites that sell products online. The operating mechanism is very simple: buyers have to do is type  a code in the purchase form , inside the relevant field, in order to take advantage of the discount they want to take advantage of.

Why are discount codes so important for web marketing?

They are becoming increasingly important and valuable tools in this sector, with   even triple-digit growth rates . To understand the reasons for such a significant success it is necessary to think about the strong expansion of digital shopping, made possible by mobile devices that make online purchases easier. Consumers use  digital coupons to spend less , but not only: in addition to the convenience of saving, there is also the pleasure of sharing a privilege with friends. In fact, people in general love to share and make known their own success experience .

What lesson can be drawn from all this?

To make sure you get the most out of digital coupons, it’s worth integrating them with specific mobile marketing techniques  . In fact, the digital couponing technique seems to be, among those relating to web marketing, the most appreciated by users who benefit from it. In particular, it is all the more welcome the more it is personalized and  tailored  to reflect the interests of consumers. The difference compared to coupon times is easy to guess: those had to be searched for in magazines, cut out, stored and put in the wallet in order to be delivered to the cashier in the store or supermarket. Digital discount codes, on the other hand, guarantee  availability decidedly simpler, both when they are made available on sites like ours that offer such codes, and when they are sent by e-mail.

Are discount codes a way to acquire customers?

Of course yes: from this point of view they can be compared, or in any case combined with the commercials that are broadcast on TV, posts published on social networks, billboards, and so on. Discount codes are in effect a tool that  marketers  have at their disposal to spread the products that need to be promoted in the most intriguing way possible. Electronic coupons, in fact, satisfy the need to obtain as many conversions as possible  in purchase , because there is nothing more effective than a discount to motivate a person to buy a product. Below cost is an incentive to sell that is very difficult to resist.

How have coupons changed over time?

Obviously in the past they were paper-based: they were  slips  that had to be searched for in newspapers and cut out. It is thought that Coca Cola was the first brand to have exploited the coupon system, even in the 1880s: in those days they were tickets that allowed you to get a free drink. Those coupons were  delivered directly to the street  or even sent to homes by post. The role of brand awareness was already understood then , since the discounts had made it possible for the good name of Coca Cola to spread throughout the United States.