How Creative Designs Play a Vital Role in Brand Identity

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What is a Brand?

A brand is when one individual, entity, and consumer perceive a feeling, experience, or worth after consuming it out. It can be a product or service defined to the audience via logo, symbol, design, or theme which a customer can relate to itself.

If we talk about consumer’s perception of any brand, then we must highlight the fact that today’s customer is very much aware of the substitutes available through advanced marketing strategies. Hence, the brand needs to keep on working itself to become competitive and essential for its consumers. The loyalty factor is a drive from satisfaction and this gratification can only be achieved if the customer’s experience is more than what it perceives for itself. The experience is an initiative from which the brand is trying to communicate to the audience through arts and culture literature depicting a message to relate on a personal scale. According to the research, 80% focus on the drive from the graphical designs to drive commercial value. Apart from traditional marketing, new platforms have emerged, and now a potential audience is seen on social media channels. Hence, many corporates have now changed their tactic of approaching people and now even seek social media marketing services for systematically engaging with customers.

The Ideology of Brand Identity in Pakistan

It has only been a decade since the concept of building a brand has emerged in Pakistan. In marketing, brand management includes the elements of mission, vision, value, and goals for successfully creating values among the audience, whereas the tangible elements would look, price, and packaging. Therefore, a brand could be anything companies are offering, and brand management would be its trustworthiness.

Social Media Marketing

Platforms like Facebook, Instagram, and TikTok are already quite popular in Pakistan. So to engage in more traffic, a company must look up these platforms as well. One of the most engaging ways of increasing visibility is through unique creative designs. A social media marketing agency visualizes the brand with astound design and advanced tools with the latest strategies.

Making your campaign visible, aligned, and aesthetic plays a good impression on the mind of consumers. Hence, if the digital campaign is visually appealing or the statement is catchy, then this can help to get more leads. However, if the creativity is not visually appealing then the audience might not stick to the post and would keep on scrolling down.

Fundamentals of Creative Designing

1.   Building a concept, theme, and personality

While designing a brand, it is essential to know what the vision behind it is. A good description of the theme, some keywords, and few ideas of elements will provide a direction for the image one is trying to develop in public. The role of psychology also plays an essential role in this regard. With marketing psychology, the firms foresee the cognitive marketing of connecting with consumers and giving them the same message via their creative designing. 

2.   Know your segment

A firm must know its market target before communicating a message out there to the public. Market Research, on the other hand, is also vital to maintain the brand in the latest environment. For proper research, a company first looks up the market with deep search and compares it with its competitors for more insights.

3.   Working on the Logos

After research, the structure of the brand comes on a visual scale through logo artwork, etc. Graphic representation can display the foundation of identity, style choice, and compelling color pallet schemes to mark its prominence in the market.

4.   Corporate Brand

The traditional classification of corporate branding is Brochure, Business Cards, Billboards and Banners, T-shirts, Hats and Vehicle branding, etc. They have now even come out digital as the process has gone forward as well. With digital signage everywhere, billboards and banners have put the marketing in, but easier through artificial intelligence. Moreover, compelling 3D effects have made the advertisement more realistic and vividly winning.

An ideal social media marketing company in Pakistan looks up to all these elements while jotting down ideas for the brand. With advanced tools, the procedure to measure results has become easy. It helps to create value and makes the producer earn more. As long as the brand is using the adaptive approach for implementing new practices and ideas with each new generation, then it will remain at the top of their game in the market.

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