While some may think that SMS is dead, the fact is that it is still very much alive alongside ruling the digital marketing domain. Mobile engagement is somewhat incomplete without a well-planned SMS strategy. It still stands as the easiest and a cost-effective tool allowing businesses to connect personally with their customers.
Well, it comes with no doubt that social media, print, and the web have come up as high rewarding mediums. However, bulk SMS service serves as an instant platform that faces only a few barriers to sending your message across, straight to your audience.
Considering that every seven out of ten people are smartphone owners, it is crucial that technology is always simple and non-intimidating. So, if businesses are willing to connect with their growing audience base, they need to find ways that make marketing more mobile-friendly – and, Bulk SMS service in Hyderabad is one such way!
How is SMS marketing a crucial part of mobile marketing?
SMS marketing involves short information text that is aimed directly at your target audience. Boasting a magnificent opening rate of 98% within 3 minutes, the information pops up straight on the mobile screen of your customer. No other marketing tool puts forth such high-efficiency rates. And, this makes it the most sought-after tool to use. So, neglecting digital marketing as an option is out of the window.
How are SMS and customer relationships interconnected?
Bulk SMSs provide an interesting feature of opt-ins that give permission to a brand for sending promotional messages to its customers. Well, who will not like something that they gave given permission for? Moreover, it is a non-intrusive way to promote your brand. And, to avoid disruptive texting, opt-in and opt-out are always on the plate to choose from.
Another positive aspect of an SMS campaign that promotes a healthy and strong customer relationship is personalization. Personalize your messages to the recipients and see the magic. Personalize them based on demographics or other factors, it will do the trick for sure. Alongside, personalization with other marketing tools can be a costly affair. While SMS allows you to do it in a cost-effective manner.
What else does it offer?
SMSs not only enhance your customer relations but also serve as a great way of target marketing. Alongside. They have an exceptional open rate compared to the mere 20% in the case of emails. So, sending vital information through SMS is a great choice. It will also help you in customer retention as well as allow easy integration into CRM systems while offering higher ROI at low costs. Well, what can be better than this?
Start SMSing your audience today
SMSs are a crucial medium for everyone to search for information like order status or account balance. So, with people being highly active on their screens in today’s digital landscape, SMs will always excel as compared to their mediums. So, leverage the power of SMS and make your business grow.
Read More: What is an SMS Gateway or how does it work?