Nowadays, videos are the best way to communicate a message to the audience. In today’s era of Instagram reels and YouTube shorts, there are very few things as attractive and appealing to others as a video message. This becomes especially important when you run your own business and you would like to promote a product or your brand to customers.
Video content contributes to 82% of the internet traffic and nearly 54% of consumers like to see videos from their favourite stores. If you love making videos and would like to know how to improve them or make them more professional, we have some tips for you.
1. Plan your content thoroughly
Before making the video, you need to first plan the content in your mind. For example, if you want to make a food video, try out something different from what most food bloggers or content creators do.
First, define a goal – do you want to attract more customers by promoting a specific product or the entire website? Do you want to market pre-existing products or launch a new one?
Once you’ve identified these goals, choose your target audience. Prepare a creative script yourself, or ask someone to help you out.
2. Choose a proper background
The background has a direct impact on how good or bad your video will turn out to be. It can also complement the brand colour palette if chosen wisely.
The best kind of background will depend on the content of your video, the target audience, and the purpose. You can either opt for a real background such as any outdoor location, office, or even your house or a fake background. This refers to curtains or green screens.
If you go for an outdoor background, choose a quiet, clean place. Most people prefer using green screens because they allow you to choose any virtual background you wish to
3. Use the right kind of camera
Now comes the most important part- the right camera. If you want your videos to look professional, use an HD camera. It doesn’t always mean that you have to buy professional equipment. An affordable camera like Canon G7X will give you great picture quality.
If your budget is even lower, simply shoot on your smartphone or use someone’s phone that has a good camera resolution. iPhones are notoriously famous for giving you amazing videos, but Google Pixel phones are also pretty good. For audio recording, try not to use your phone and instead buy a recorder separately.
Another very important thing to keep in mind is the lighting. It directly impacts your video quality. If you plan to shoot outdoors, do it either in the morning or in the evening since the shadows will be less sharp that time.
Natural lighting often works best for slightly lengthy videos since the overall hues are soft and cinematic. If, however, you want to shoot indoors, buy some professional lighting equipment first.
5. Film sequentially
The best way to film a video is to do it by sequences: wide, medium, and tight. This will convey the message to customers much better and follow a proper storyline.
Make each shot around 10 seconds long, and keep the transition shots in mind. These transitions are the ones that will help each shot to glide into the other effortlessly.
6. Follow a grid
While filming, have a 3×3 grid present. Keep the subjects of the video placed in the intersections of the grids.
Most people keep the subject right at the centre, but that really isn’t a good idea, since the top third of the frame looks empty. The eyes of your subject should align with the top line of the frame.
7. Use a tripod
Lastly, to stabilize your camera or phone, use a proper tripod or stabilizer. This will help your camera to move smoothly.
A software stabilizer can do a decent job at eliminating these tremors but a camera stabilizer works much more efficiently. For static shots, use a tripod. But for shots where you have to constantly move the camera, a stabilizer works best.
Over to you…
Keep these above tips in mind and put them into practice. You can also use free video templates to make your job easier or take inspiration from them! Keep in mind, good video content can greatly boost your sales like nothing else.