Most people look at roundup posts and assume that they’re too much work to get through. The thought of reaching out to a whole bunch of people about the same topic, which is what a roundup post is, seems too personal and time-consuming. This couldn’t be further from the truth.
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It’s as Easy as Copy and Paste!
The brilliant thing about asking a professional’s opinion on a subject is that you can quote their exact answer without plagiarizing. Assuming you’ve received permission from the individual to quote their answer, you can pop it straight into your content, just like that. You can even get a free link to one of the professional’s pages through this.
Say you reach out to twenty people and ask them the exact same question. You can then take those twenty answers and pop quote them all in your content. Now all you have to do is write a brief commentary on each quote and a summary at the end. It’s that easy!
How Do I Go About Setting Up a Roundup Post?
The main thing to start off with is motivation for the people you are interviewing. Generally, you can offer them a link to their website in exchange for the quote. This is perfect because that provides you with easy access to a number of healthy links without much effort at all.
Once you’ve created the post and linked it back to everyone you interviewed, you can check in with them to see what they think. While doing so, drop a line and suggest they share your post on their own pages. Bam! Just like that, you’ve got a whole bunch of shares and a huge awareness boost!
Roundup posts do require you to be a little personal at times. You will likely need to discuss it with a few of your interviewers. Don’t be shy! These people probably want to get out their just as much as you do. A friendly demeanor is the key to your success.
Finally, make sure that your roundup post is still optimized and interesting. Don’t just slap 20 quotes together without any unique commentary and expect people to be interested. Make it interesting!
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