5 Google Tools to Use for Successful SEO Results

Google Tools for SEO

Last Updated on July 7, 2023 by

Did you know Google averages over 90,000 searches per second? People all over the world are looking for information and answers to problems. So how do you direct them to your website? One way is with search engine optimization, and though it requires a lot of hard work Google itself does provide assistance. Read on as we discuss the most popular Google tools for SEO. 


Of the large list of Google tools for SEO, this one is most comprehensive. It tracks almost every element of your website, from traffic to bounce rates and high volume pages. A Google Analytics online course can really help you get the most from it. 

One useful feature is that it works in real-time. You can see who is currently on the website, where they have come from, and other demographics. All of this can be used to inform your marketing strategy, telling you who your target audience is and what they are coming to the site for. 

Mobile-Friendly Test

The majority of searches now come from mobile devices, and how your site responds is used as a ranking factor. A mobile-friendly test is not so much a luxury, as one of the free Google tools for SEO that are a necessity. All you need to do is drop in your URL and hit the analyze button. 

After this, a bot will scan your page and give a very black and white decision on if you are mobile-friendly. A result in a failure should preempt you to address this immediately. Try getting a mobile responsive theme and increasing page speed or load times. 

Google Alerts

This is one of the best Google tools for SEO, but one of the least known. It is a simple detection service that ends an email to let you know if your search terms are appearing online. You can find out if you are being linked to, quoted, or even getting complaints. 

All you need to do is type is the search terms you want to know about. Emails will then be received daily.

Google My Business

If you have a local business or brick-and-mortar premises, then Google My Business is essential. All you need to do is list your business, its location, opening hours, and contact details. When people have location services enabled on their device, you will be suggested as a business in the local area. 

PageSpeed Insights

Another essential tool is Google PageSpeed Insights. All you need to do is type in your URL and a speed will be given for both mobile and desktop versions of your website, with a rating from 1 to 100. Suggestions will also be provided on how you can then improve this important ranking factor.

Google Tools for SEO

These Google tools for SEO should be enough to improve your ranking drastically. There are others, but it is easy to become overwhelmed. Stick with improving speed, mobile efficiency, and your keywords and you should have organic traffic in no time. 

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