More people are moving toward sustainable and eco-friendly products as part of a larger effort to help reduce pollution and protect the environment. For business owners, offering sustainable products can also attract more customers.
When it comes to promotional or branding products, many people think about products like shirts, hats, and backpacks. However, these often have higher production costs compared to smaller items, such as badges or keyrings.
In this article, we’ll explore eco badges and how these small items can serve as powerful marketing tools.
Table of Contents
Get the Design Right
Design is crucial when making eco badges. You must ensure that everything from the colours to the fonts complement each other well. Start by identifying a theme. Are you promoting a new product or raising awareness for a local charity event?
The theme will help you select the right colours and fonts for the badge. You can also hire a designer to help you work on the design. Professional designers will create illustrations that you can share within your circle for review before sending it to a manufacturer.
Find the Ideal Material
What’s the best material or fabric for making eco badges? Your choice will depend on your budget and the design details. There are many options ranging from recycled plastic to wood-like materials made from jute.
Also, consider the badge’s durability during the material selection stage. Recycled plastic can withstand some rough handling, and it is also cheaper than wood or metal. You can also print 3D designs with more depth and detail on plastic or recyclable soft PVC.
Add More Features
Extra features in the design will make the badges more practical. Think of features that will make people want to wear the badges more often. For example, you can add a magnetic pin that attaches to a shirt or coat for easy wear.
A QR code or barcode can also be ideal for signing in. This will reduce the need for your employees to wear a name tag on top of the badge. Adding special pigments to make the badges glow in the dark can also be a game-changer, especially during the Halloween or Christmas seasons.
Find the Best Manufacturer
Look for a manufacturer like Rocket Badge who specializes in making eco badges. Their reputation and experience are crucial when shortlisting potential partners to make the badges. Visit their website and social media pages to learn more about their past projects.
Next, contact them for a quote. Ensure that the request includes necessary information, such as your order quantity and printing options. Also, enquire about the turnaround time, especially if you plan to use the badges in an upcoming event.
Distribution and Sale
You must think about how your badges will reach your customers after delivery. Giveaways are a nice way to show your appreciation to your loyal customers and employees. You can also set up an online store for customers to place their orders.
The badges can have a massive effect if they feature a unique design. Your customers will be your number one ambassadors, and will act as walking billboards for your brand.
Apart from that, if you are interested to know about “The Art and Science of Branding” then visit our “Business” category.
