Last Updated on January 21, 2024 by Asfa Rasheed
The safety, protection, and sales are the key element of product promotion. However, in a competitive environment of marketing packaging plays an important role. The decision makers consider packaging as a first communicator between customers and company. However, simple cardboard boxes seem updated. Colorful and printed cardboard have more demand, as they also can use for gift. The high-quality products need outstanding packaging too. Although high quality and unique packaging protects a brand from getting duplicated. In addition, it secures the product from tempering and enhances its visibility among other products.
To enhance the visibility, brands use different packaging ideas. Such as custom holographic packaging boxes, which have risen in demand in packaging industry. The packaging key element is to protect and save the product. If it does not do so, then packaging is useless. The customers always check whether or not the packaging has intact the product. Every brand’s product packaging have unique element which distinguishes them from its competitors. It is not easy for nay brand to convince customers with their packaging. If the packaging is of high quality the brands do not have to convince customers to use their products. The product speak for itself.
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What are the features of holographic packaging?
Holographic packaging is a shiny, silver thin lamination which is wrapped in boxes. The shiny surface makes these boxes flexible for any kind of packaging. Here are some of the features for holographic packaging.
Eye-catching colors
It is hard to make packaging which attracts the customers and increases the sales. Because of holographic boxes’ unique packaging, it gives the look of premium packaging. It also enhances the brand’s value that is why it has high demand. Because of shiny aluminum foil, the product is eye-catching. The glossy and shiny surface of holographic effects enhance the brightness and attractiveness of the packaging.
Available for any kind of product
Holographic packaging is suitable for all kinds of product. From toiletries, wine bottles, gifts, magazines, tobacco, makeup, books, bakery items, to perfumes bottles. Holographic box give classy look to products. The best part of holographic boxes are that they are heat resistance and water proof. The product packed inside remains safe from environmental threats. The customers can also custom holographic boxes according to their need.
Especially bakery and makeup products are packed in holographic boxes. Which gives a neat look to the product. However, the brand can emboss their Brands name on them. The more the brands keep the packaging simple, the more it looks elegant.
Survival for the fit
You have often heard or read this phrase. Which means that in long-term company or brands survive who are strong and remain relevant throughout. In case of a brand, if they are relevant, they will stay in the market otherwise, the customers would shift to other brands. Those brands who continuously work on their packaging and marketing strategies will hold good market share. The holographic packaging has an impact on sales. The customer like to have high-quality packaging products. To make your brand memorable, the brand needs to promote their product through packaging. Although, products survive in the market when brand project them strongly. Therefore, holographic packaging facilities to promote your brand without much effort.
Influence customers
Packaging serves two main purposes. First, it protects the product from any damage and second, it communicates brand’s message. The holographic boxes are self-explanatory communicator the brands do not need any additional promotion to sell their product. If the packaging is of high quality, then customers are your promoters. Through the word of word, they share their experience with friends and family. Which influence the sales of the product in a short period.
Exclusive materials
The material used in holographic packaging is of cardboard, Kraft, corrugated, and Bux Board. Brands can customize their packaging through custom holographic boxes. These boxes have many shapes, sizes, designs. The box material is same as other boxes. But holographic sheet give finished look to ordinary boxes. However, you may add glass window, ribbons and other embellishments on the boxes, if you are giving as a gift.
Prevent from tampering
In businesses like pharmaceutical, the packaging protects the product from duplicate. The holographic packaging prevents medicine from counterfeiting. Many brands of pharmaceutical use holograms as logos, seals, and labels to prevent it from copying. These designs are easily recognizable by the customers, yet difficult for competitors to copy.
Reliable and durable packaging
The holographic packaging is reliable as well as durable. It is water and heat proof. The product packed inside the box remains in its original condition for long time. However, this packaging style is also perfect for shipping or transportation. Without any extra money spending on rigid boxes you can ship your items in them. It look visibly more attractive than the normal boxes.
3D images
The important feature of the holographic technique on the packaging is that it provide three dimensional image on the packaging. Otherwise which is hard to have on normal packaging. The packaging reflect like mirror which gives more attraction to the product. In additional there are vast variety of visuals and graphics to make the packaging more appealing. The brands can also make holograms of their name or logo, to attract more customers.
Conclusion
The packaging provides optimum clarity to the product. The holographic boxes have high demand in the market because it have so many features. Hence the customer gets more much features in one packaging which is difficult to find in other packaging. The bright and stunning aluminum packaging gives a fresh look to the product. The customers got hooked on products which are packed attractively. Therefore, those products survive in the market which are constantly changed. In terms of taste, looks and packaging. The brands who ignore the packaging can never grow in the long term. Additionally, the holographic packaging prevents the product from copying. The customers can easily recognize the product but, the competitors can never copy it easily.
