Last Updated on March 6, 2024 by Nasir Hanif
As a Marketing Analytics professional, Mickey Singh has recently been working within the marketing and tech landscape. He is a data-driven analytics professional with over 10 years of experience in media, entertainment, retail, e-commerce, and FinTech industries. Singh maintains extensive experience in enhancing driving business growth to efficiently drive brand performance and revenue brand performance and sales.
Currently, he is working with Affirm Inc. in Los Angeles, California, as a Marketing Analytics Manager, where he began in 2021, after his promotion from his previous role as a Marketing Analytics Lead. Some of his core technology skills include SQL, R, Python, Looker, and Google Analytics.
Singh leads the brand and merchant marketing analytics team at Affirm. He is responsible for devising and executing data-driven strategies to bolster marketing initiatives and achieve business growth. On top of this, he manages one direct report and oversees up to 15 indirect staff based on project requirements.
“Since taking on this role, I’ve implemented various data-driven tactics that have contributed to Affirm’s success,” Singh explains when discussing his expertise in this field. “For example, I’ve worked to optimize our marketing initiatives by analyzing consumer behavior and market trends. I’ve also collaborated with cross-functional teams to develop creative solutions to increase brand awareness and attract new customers.”
As a skilled data analyst with a strong background in statistical analysis and data modeling, Singh brings a unique and innovative approach to his projects. His deep understanding of marketing analytics has allowed him to identify key trends and insights that have helped companies improve their marketing strategies and increase their revenue.
His experience includes but is not limited to:
- Conducting comprehensive analyses of large datasets using tools such as SQL, R, and Python.
- Translating complex data into easily understandable insights for both technical and non-technical audiences.
- Working with a deep understanding of data visualization techniques and utilizing Tableau, Looker and Power BI to create impactful dashboards and reports that have helped drive business decisions.
Singh actively contributes to his field by conducting comprehensive analyses of large datasets, translating complex data into actionable insights, and creating impactful dashboards using Tableau and Looker. As a testament to his commitment to the industry, Singh also mentors aspiring professionals, generously sharing his wealth of knowledge and experience. Furthermore, he stays at the forefront of technological advancements by regularly attending relevant conferences, ensuring that he remains a leader in his field. As a seasoned veteran in marketing analytics, Singh continues to leverage his expertise to facilitate growth and success in the companies he collaborates with.
Learn more: https://www.linkedin.com/in/singhmicky1991/
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