7 Real Estate Marketing Tools You Must Have in 2023

Last Updated on August 15, 2024 by Ali Hamza

Nowadays, marketing is the most important aspect of any industry. With more and more companies coming up in every industry, the only way to stay ahead of the game and make your services stand out is by marketing! The real estate industry is competitive by nature; after all, there are only so many buyers, sellers and moveable houses at one given time! That is why for an estate agent marketing tools are very important! In order to attract a wider audience and increase brand awareness, estate agents, as well as real estate agencies, need to market their services. Here are the top 7 real estate marketing tools that you must have in 2022! 

1 Install software to create virtual tours

Due to the Covid-19 pandemic, the concept for ‘house viewing’ has changed completely. Instead of attending open houses and going house to house in search of the perfect place, potential buyers are now viewing the property from the comfort of their own homes thanks to virtual tours. Using 360-degree virtual tours and property walkthrough videos, real estate agents are able to showcase their listings without potential buyers even set foot on the property! There are many online tools such as REveo and SFGATE Virtual Open Homes that are used to create virtual videos, as well as virtual tour software like My360, Concept3D and Animoto.

2 The power of SEO 

Search Engine Optimised content, also known as SEO content, is a great way to target a certain audience and increase brand awareness. For example, if you are an estate agency that is based in Manchester, then you should use SEO keywords such as ‘estate agents in Manchester’ and ‘estate agency Manchester’ in your website content to target potential buyers and sellers in Manchester. Also, you should use SEO keywords in your website blogs and articles to reach a higher number of potential clients. 

3 Try lead generation tools

For an estate agent lead generation is of utmost importance; before a deal is about to close, you already need to have a lineup of clients! In the real estate industry, lead generation means money. Of course, you can follow traditional methods of lead generation such as networking, attending real estate expos and so on. But, the best and most efficient way for lead generation is to use lead generation tools. Platforms such as Leadpages, HomeFlow, Market Leader, BoldLeads and REDX are great for lead generation. 

4 Use email marketing to your advantage 

Email marketing is actually a very quick and convenient way for estate agents to showcase their listings without spending too much money. Through email marketing, estate agents can target potential buyers by showcasing their listings without actually making too much of an effort. A monthly newsletter is a great way to stay in touch with your audience, advertise properties and create new clients. You can use various email tools such as MailChimp, MailerLite, Sendinblue and HubSpot.

Read More: Email marketing Strategy

5 Create a website

By creating a website, you will be able to showcase your skills, your listings and your past experience all on one platform. Nowadays, creating a website has become very easy. All you need to do is make sure that your website is user-friendly, sleek, simple and essentially easy to navigate. Try to create a website that will attract your target audience. So, for example, if you are looking to sell million-pound homes in Central London, then you need a website that looks chic and sleek, one that is very sophisticated and most importantly, one that exudes luxury. 

6 Understand the importance of social media marketing

The best way to promote your brand, and your services, is through targeted social media advertising. Use platforms such as Facebook, Instagram and Google Ads to create special advertisements for target audiences. For example, if you are looking to sell houses in Leeds, then you need to create advertisements showcasing these houses and market these advertisements to target audiences, such as potential buyers who will be willing to spend £250,000 on a house. 

7 Tap into the potential of CMR

In simple words, CMR, a customer-managed relationship, is the relationship of the company with the customer or client. Nowadays, maintaining good customer relations is just as important as the actual process of buying or selling a house! Online tools such as AgileCMR, Streak CMR for real estate, Apptivo and Wise Agent are great all-in-one CMR platforms for real estate agents. From time management to tracking meetings, from transaction management to Google calendar syncing, you can do it all with these tools.