Last Updated on February 22, 2024 by Nasir Hanif
Any businessperson or start-up founder wants to reach as wide an audience as possible. After all, we all want our products to do well in the market and our customers to sing praises all the time.
But a successful brand doesn’t just happen in a day. It takes weeks, months, and years of planning and strategizing behind the scenes. The average internet user spends nearly $1686 per year buying online products.
This only proves how vital it is to build some marketing strategies. If you also wish to boost your strategies and steer your company forward, here are some cool ways to do so!
Table of Contents
1. Create a referral program
In order to develop a huge fan following in a short time, you should start a referral program. This is a pretty basic strategy that involves asking your customers to promote your services indirectly to other customers.
You can ensure a 5-10% discount on products to the customers who refer others. Even though referral programs are a great way to increase your audience, a lot of businesses don’t make proper use of them, leading to slow growth.
2. Challenge the audience
One of the most trending things on the internet nowadays are various challenges. From dance to food challenges, people love to try out different kinds of things and upload them as videos. In order to make the best out of your products, incorporate them into a challenge too.
For example, if you sell fitness gear or clothing, ask your customers to upload videos of them working out or doing a special dance step wearing your products.
Or if you sell makeup products, your audience can do a viral makeup challenge using the things you sell. This helps to make your newly-launched product the focal point.
3. Go with a beta program
Let’s face it- humans will always want what they can’t have. The same goes for exclusive beta programs. When you open a beta program that is limited to only a few customers, the crazy for your company rises among the masses and everyone wants to be a part of it.
This sense of exclusivity is what drives your marketing strategies forward. A huge number of startups like PayPal and Pinterest have used this strategy and almost all of them have reaped good results.
4. Attend trade shows
If you wish to connect with people offline as well as online, trade shows are perfect. Attending trade shows and conferences will not only help you to interact with other company owners but also give you the platform to show how your company can benefit others.
If you see a good opportunity, you may even collaborate with another company and create something amazing. This kind of offline promotion can help you to gain customers in large numbers.
5. Launch stickers
Sounds weird, right? But this uncommon marketing strategy has a lot of perks. Don’t we all use funny and quirky stickers on Whatsapp, Instagram, or Telegram?
While many of these stickers are made by independent members, many others are launched by a specific company to promote their services. The funnier your stickers are, the more chances of them being used by people.
Launching stickers can also be a great way to let your audience know about any upcoming products. Make sure to have these stickers in places where the public eye commonly goes.
6. Reach out to forum posters
If you wish to target people who will share your products and services, reaching out to a forum posting platform is another great idea. This is also not very widely used but is a useful marketing strategy nevertheless.
For example, the team of Zapier emailed popular influencers like Andrew Warner who posted frequently on forums like StackExchange. So if you wish to create a craze among the audience, this is a pretty good idea.
7. Get featured
Getting featured in a major publication is nothing short of a huge achievement. Many project management software have utilized this strategy to grow the customer base.
Keep in mind to preserve screenshots of online publication mentions via a website screenshot service. This can help you to attract customers and prove your authenticity.
Utilizing Influencers for Amplified Reach
In the dynamic landscape of digital marketing, leveraging influencers can be a game-changer for expanding your brand’s visibility and credibility. Influencers possess the power to sway audience perceptions and drive engagement with your products or services. Collaborating with influencers who align with your brand values and target demographics can amplify your reach exponentially.
Identify influencers whose content resonates with your niche and audience. Reach out to them with personalized pitches, offering mutually beneficial partnerships. Whether through sponsored posts, product placements, or ambassador programs, influencers can authentically showcase your offerings to their followers, fostering trust and interest.
Incorporating influencer marketing into your strategy not only extends your brand’s reach but also cultivates meaningful connections with potential customers. Embrace the influence of digital personalities to propel your brand forward in the competitive market landscape.
Over to you…
These seven marketing strategies might not be very common ones but they are extremely useful, especially if you’ve just started your brand.
Remember to work hard and be consistent. Using the right strategies at the right time will surely boost your company’s profits immensely.
