How to Use Social Listening to Generate Leads and Solve Problems

Last Updated on February 21, 2024 by Nasir Hanif

Did you know that almost 80% of people will research a product or service online before buying? This means that if you’re not monitoring social media for keywords related to your products and services, you’re missing out on a huge opportunity to reach potential customers. This article will discuss how businesses can use social listening to generate leads and solve problems. We’ll also look at the benefits of using NetbaseQuid, a social analytics company, to help with your social listening strategy.

One of the benefits of using NetbaseQuid is that it offers a wide range of social media data, including Twitter, Facebook, and Instagram. This means that you can track keywords related to your products and services and competitor brands. For example, if you’re a car dealership, you might want to follow the following keywords on social media: “car buying tips,” “new cars,” “used cars,” etc. By tracking these keywords, you’ll be able to see what people are saying about your brand and your competitors’ brands. This information can help you create content that addresses customers’ concerns and challenges, leading to more leads and sales.

Another benefit of using NetbaseQuid is that it offers real-time data. This means that you can see what people say about your brand and your competitors’ brands as soon as it’s posted. This is a valuable tool for businesses that want to address customer concerns quickly and efficiently. In addition, NetbaseQuid offers a variety of reports and dashboards that can help companies track their social media performance. This information can help you improve your social media strategy and generate more leads and sales.

Better Position Your Message (Learn Their Language))

Just because you’re monitoring social media for keywords related to your products and services, it doesn’t mean that you should jump in and start promoting your products or services. If you do this too soon, you may end up alienating potential customers. Instead, take the time to understand what people are saying about your brand and your competitors’ brands. Once you know what they’re concerned about, you can better position your message to address their concerns.

For example, if people complain about the price of your products or services, consider offering discounts or specials. Or, if people are unhappy with the quality of your products or services, then consider creating a quality assurance program. By addressing customers’ concerns in a way that is relevant to them, you’ll be more likely to convert them into leads and sales.

Create a Social Lead Gathering Campaign

Another way to use social listening to generate leads is to create a social lead-gathering campaign. This involves creating content that encourages people to provide their contact information to receive more information about your products or services. In most cases, this content will be in the form of a white paper, eBook, or webinar.

For example, if you’re a car dealership, you might want to offer a free download of “The Car Buyer’s Guide.” This guide can help potential customers learn more about the car buying process and find the best deal on a car. By providing their contact information to download the manual, they indicate that they are interested in learning more about your products and services.

Improve Customer Experience

By using social listening, you can also improve the customer experience for your brand. This involves tracking people’s keywords to talk about your products and services. You can then use this information to create content that addresses customers’ concerns and challenges.

For example, if you notice that many people are talking about how difficult it is to find your products or services, consider creating a blog post or video discussing where people can see your products or services. Or, if you notice that many people are complaining about the quality of your products or services, consider creating a quality assurance program. By addressing customers’ concerns in a way that is relevant to them, you’ll be more likely to convert them into leads.

NetbaseQuid makes it easy for businesses to track social media data related to their products and services. By using NetbaseQuid, companies can improve their social media strategy and generate more leads and sales.

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