Last Updated on January 13, 2023 by Umer Malik
Social media is perhaps the most valuable advertisement space in the world today, and of all the social media or chatting apps, Whatapp holds a special place. And whatsapp chatbots are growing to be immense importance for this very reason only.
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Importance of Whatsapp as a platform
It is one of the most downloaded chatting apps in all app stores across the various platforms it is available from, whether it is Google play store, iStore, or Windows store. It is also the most used chatting or social app, as well as one of the most downloaded apps from all categories. It also has one of the largest userbases in the world. And it is also free, which means more and more people are tempted to use it. For businesses, it also offers immense opportunities of spreading one’s business and serve one’s potential and old customers.
Studies suggest that a WhatsApp chatbot is generally considered far more accessible by customers than other ways of reaching customer service, such as by email or by phone. A WhatsApp chatbot can also be used to automate the communication process involved in the use of this app and can save a lot of money one may otherwise have to spend on resourced needs to cater to one’s customers.
There are several crucial advantages of using WhatsApp chatbots. It is one of the easiest ways of increasing the efficiency of one’s operations and saving money.
The following are some of the amazing advantages of using WhatsApp chatbots:
1. They are an excellent way of sending notifications.
A crucial advantage of Whatsapp chatbots is that they can automate the whole process by which one sends notifications like reminders, updates, and alerts to one’s customers, and all this is done in an app that is already used by most users with a smartphone. There is hardly a better way to update one’s customers about the delivery time of the product order, for example, or any delay in the same. Similarly, if tickets to some comcert get canceled, a WhatsApp chatbot can let the business using it quickly inform the audience about the same.
2. They can serve the largest possible user base.
The very size of WhatsApp’s user base is one of the most valuable advantages of using WhatsApp chatbots. Since it was the first chatting app of its kind and since it continues to be free, WhatsApp has been one of the most used apps in the world. The majority of smartphone users already have it installed on their smartphones. Thus WhatsApp chatbots will give a business a chance to serve a far larger group of potential customers than any other comparable app or technological tool. If one wants to reach the highest number of one’s customers, one must always try to do so on a service that the customer may already have, and WhatsApp chatbots increase the chances of doing that.
Using WhatsApp chatbots on one’s phone number can help one in replying instantly to any queries the potential or existing customers might have. Thus their ability to reply instantly is the most important advantage of using WhatsApp chatbots. This saves one’s customers time and enhances their experience. Whatsapp chatbots can also make it easier for customers to place their products easily and quickly in a hassle-free way.
When it comes to business, customer reviews are the steppingstone of improvement. A WhatsApp chatbot can smoothen the way one receives customer reviews and automate it.
Often customers might make inquiries in the evening or late at night, and keeping a 24-hour customer service may be far more costly. Whatsapp can help resolve this issue. One of the most valuable advantages of using WhatsApp chatbots is that using it can let one serve one’s customers all the time – all 24 hours a day and all seven days a week. Not only these chatbots won’t go off work on weekends or at night, but they are always going to be able to serve the needs of customers in real-time.
Imagine the amount of money and time that would be wasted only in training a workforce that could serve a customer base that a WhatsApp chatbot could do at negligible cost.
Since there are few people in the related operations, there are fewer human errors when WhatsApp chatbots are being used. Customers expect a cheerful disposition. However, one’s employees may not always be able to impersonate that. A WhatsApp chatbot, on the other hand, is only an AI that is not susceptible to things like moods and whims.
By using WhatsApp chatbots, a business can easily obtain a lot of valuable data relating to the customer’s satisfaction. This data can be further analyzed to obtain further useful information. The end-to-end encryption of the app also makes it secure for receiving data from one’s customers.
Whatsapp chatbots are an effective tool that a business can use to streamline the whole process from taking orders to delivering the sold product, including steps like quickly solving doubts the customers may have, receiving the orders quickly, etc.
The use of Artificial Intelligence might at first make it seem that it will take away the human element, but it is still far more human in feel when compared to technological alternatives, say, FAQs, that may otherwise have to be used.
One can thus warp up this discussion with the conclusion that WhatsApp chatbots are easily one of the best marketing tools out there. Getting a WhatsApp business API will help make a business more efficient. Moreover, it is risk-free as it’s free. The chatbots are also easy to create, and for doing so, a business can take the services of several firms that can provide specialized services in this regard.
Read more: How can a chatbot help boost your business?