Last Updated on July 15, 2023 by
Kimjera Whittington is an entrepreneur, corporate executive, business coach, consultant, and more. As an award-winning executive with over 25 years experience, Kimjera is a leading industry expert who founded her company, Evolve Global Marketing, to help businesses gain a competitive advantage and stand out from their competitors in today’s digital world. She is a relentless advocate for her clients’ success, employing strategies such as disruptive branding, radical differentiation, and powerful storytelling to make an impact in their businesses. Kimjera’s simple goal is to empower businesses with innovative strategies that Outmaneuver Sameness and help them gain a competitive edge.
One of the newest cutting-edge innovations in the tech industry is the advent of services such as Chat GPT, and Kimjera has agreed to share her thoughts on the current AI industry and its potential.
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What exactly is Chat GPT and what is it used for?
Chat GPT is an advanced language model developed by OpenAI that uses natural language processing (NLP) and machine learning algorithms to generate human-like responses to text-based inputs. It’s been trained on a huge amount of data, and it can provide accurate and relevant information on a wide range of topics, including business and marketing, which is what I personally find interesting.
I see it as a great resource for business owners and marketers looking to expand their knowledge and stay up-to-date on the latest trends and best practices in their industry. With its vast database of information, Chat GPT can provide insights on topics like market research, consumer behavior, branding, digital marketing, and more.
What else can AI chat programs be used for?
A chat program like OpenAI or Jasper can be used as an assistant or advisor to help business owners and marketers develop and execute effective marketing strategies. AI can provide personalized recommendations and insights based on a company’s unique needs and goals.
Here’s an example: a business owner could ask Chat GPT for advice on how to improve their website’s search engine optimization (SEO) or how to develop a social media marketing campaign. Chat GPT can provide specific recommendations and insights based on industry best practices and the latest research, as well as taking into account the brand’s voice and target audience.
People are worried that Chat GPT programs will cost human jobs. What do you have to say?
There’s no need to be afraid of chat programs. A chat program is simply a tool. They’re meant to help humans, not replace them. The human touch can never be completely replicated, but Chat GPT and similar programs can make human jobs a lot easier.
Business owners in particular should embrace AI as a powerful tool that can help them execute their ideas and provide inspiration for new ones. Programs like Chat GPT can help businesses stay ahead of the curve and adapt to the ever-changing landscape of the business world.
What are some of the main benefits of chat programs?
One key benefit is the ability to provide personalized insights and recommendations based on a business’s unique needs and goals. For example, if a business owner is struggling with a particular marketing challenge, they can turn to Chat GPT for guidance and advice. Chat GPT can provide specific recommendations and insights based on industry best practices, data-driven insights, and the latest research and trends.
Also, Chat GPT can help business owners discover new opportunities and potential solutions to problems they may not have considered before. By asking open-ended questions and exploring different scenarios, Chat GPT can help unlock new ideas and provide fresh perspectives that can help businesses stay competitive in their industry.
How can chat programs help in the marketing industry?
The initial brand story and messaging are critical components of any successful marketing strategy, whether it’s being executed by a human or with the help of AI tools like Chat GPT. This is because the brand story and messaging serve as the foundation for all marketing copy and materials, providing a clear understanding of the brand’s values, mission, and unique selling proposition.
If you’re using something like Chat GPT in marketing, you have to make sure to provide the AI with a clear understanding of your brand story and your message. This can help ensure that the copy it generates aligns with the brand’s voice and tone. You can do this by providing Chat GPT with a set of keywords, phrases, and brand guidelines that reflect the brand’s values, mission, and unique selling proposition.
Can Chat GPT help with SEO?
Absolutely. You can definitely apply SEO keywords to help improve the visibility of the brand in search engine results pages and attract more traffic to its website. Just make sure you’re incorporating SEO keywords into the information fed into the AI. You can even ask the AI for suggestions on SEO keywords to use for your specific industry and it will offer helpful ideas.
Can I use the AI copy exactly as it’s generated?
I definitely wouldn’t. You’ll need to go over everything that the AI generates to infuse it with human personality. Remember, you want to create an engaging and memorable experience for your customers. You’ll want to use language that reflects the brand’s personality, such as playful or serious, depending on the brand’s target audience and overall tone.
About Evolve Global Marketing
Evolve Global Marketing, founded by Kimjera Whittington, is a cutting-edge branding and marketing agency that helps businesses stand out in today’s crowded digital landscape. The company specializes in disruptive branding, radical differentiation, and storytelling to create a unique competitive edge for its clients. With over 25 years of experience as an award-winning corporate executive, Kimjera understands the challenges businesses face in standing out from their competitors. Through her agency, online courses, marketing templates, and free resources, Kimjera and her team have helped thousands of businesses achieve success, with annual revenues up to $500 million. Evolve Global Marketing’s innovative approach has been recognized by Forbes, The LA Times, and numerous podcasts, including Entreprenuer.com. With a focus on empowering businesses to Outmaneuver Sameness, Evolve Global Marketing is committed to making a significant impact on the success of its clients.
Learn more: https://kimjera.com/
Evolve Global Marketing: https://www.evolveglobalmarketing.com
LinkedIn: https://www.linkedin.com/in/kimjerawhittington/
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