Last Updated on January 19, 2024 by Asfa Rasheed
You’ve probably heard a lot about artificial intelligence (AI) in the news lately. But what is AI, really? In short, AI is the ability of machines to learn and perform tasks that would normally require human intelligence, such as visual perception, natural language processing, and decision-making,business technologies.
As you might expect, AI is already having a major impact on businesses across a wide range of industries. Here are five of the most important business applications of AI that you should be aware of.
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1. Predictive analytics
Predictive analytics is a type of AI that analyzes past data to make predictions about future events. This can be used for everything from identifying new sales opportunities to detecting fraud. Predictive analytics is particularly useful for businesses that deal with large amounts of data, such as eCommerce business technologies.
2. Automated customer service
Many businesses are now using AI to automate customer service tasks, such as answering frequently asked questions and routing customer calls. This can free up your customer service representatives to handle more complex issues and improve the overall efficiency of your customer service operation.
3. Workout Tracker
AI-based workout tracker applications are trending nowadays because of their self-monitor & tracking features. For example, Train Fitness has launched a workout tracking application for iOS that counts your reps while you exercise.
In addition to making sales reps more efficient, sales enablement can also help them close more deals by giving them access to data and insights that they wouldn’t otherwise have.
4. Marketing automation
Just as AI can automate customer service tasks, it can also automate marketing tasks, such as email marketing and social media marketing. Marketing automation can help you reach a larger audience with your marketing messages and free up your marketing team to focus on other tasks.
5. Employee training and development
AI can also be used to train employees on new software or processes and provide them with personalized development plans based on their skills and goals. This can not only save you time and money on training employees, but it can also improve employee retention by ensuring that employees are constantly learning and developing new skills.
AI is already having a major impact on businesses across a wide range of industries in many ways. These are just a few examples of how AI is being used in business today. As AI technology continues to develop, we can expect to see even more innovative applications of it in the business world.