As a beginner in the e-commerce field, you will face many challenges. Some of them will involve understanding the different ground realities of running an online retail store. Others would require you to change the way your platform works to further improve sales and turnover.
All these challenges will hit you at one point or another, there is no escaping it. As a professional in e-commerce, challenges are not uncommon, they are the norm. Marketers have to continually evolve the way they do business in order to sustain the work they do and the success they attain.
When starting a new e-commerce website, there are many things a marketer has to do to set the platform on the right track. There is first the obvious need to set the website structure and content right to simplify the user experience. There is then the need to manage various marketing channels such as social media, SEO, PPC, and so on.
Amidst all these things going on, marketers can lose sight of the steps they definitively need to take while starting their e-commerce website. In this article, we discuss all such steps.
Shorten Steps Customer Needs to Take to Buy Something
While starting an e-commerce website, the aim should be to get a reasonable number of sales in order to achieve some form of escape velocity. Thus, it is important to optimize the process of buying products from day one.
How can the process be simplified?
There are many reasons why people don’t buy a product even after clicking on the buy now button. Maybe there are too many needless landing pages in between. Maybe there are hidden charges added later in the process which are not shown on the product page. Maybe, product discovery on the e-commerce platform is difficult because the categories are not clearly defined. All these things need to be taken care of before an e-commerce website is launched.
Allow Guest Shopping
If you’re starting a new e-commerce website, the last thing you want is for people to have a taxing experience on your platform. One way you can inflict frustration on your customers is forcing them to go through a registration process.
To deliver a product, you only really need the name, address, and contact information of your customer. There is nothing to be gained from making a customer go through a needless registration process. The key should always be to expedite the process of buying something, not making it longer and tedious. Thus, allowing guest shopping is the right decision to simplify the buying process.
A new venture in e-commerce can only be successful if marketers manage to get enough people to the platform and make them buy things. As most marketers would know, taking a new website from nothing to something requires persistence and skills. To help alleviate some concerns beginners have regarding starting an e-commerce business, we give away three things you must do while starting an e-commerce website.
About Gaurav Heera – The incredible story of Gaurav Heera began in 2008 when he used his knowledge in digital marketing to start DelhiCourses.in, an institute provides digital marketing course in Delhi & has become the best in the capital for skill-based learning. He also works for some of the top brands in different sectors as a consulting strategist.