Last Updated on February 21, 2022 by
Around 74% of consumers rely on social media to guide buying decisions, which highlights the importance of advertising.
Advertising is the lifeblood of any business as it’s the key to reaching new audiences, solidifying you as an industry expert, and driving sales. But it’s important to learn the basics to make your advertising strategy effective. Perhaps you’re currently struggling with raising awareness of your brand and you’re looking for inspiration.
Sounds like you? Don’t worry, you’ve come to the right place. Here are five advertising tips to try out.
Table of Contents
1. Understand Your Target Audience
As you brainstorm your advertising strategy, it’s important to understand your target audience. This shows you where to focus your budget and marketing efforts, otherwise, you won’t see your desired results. If you’re struggling, then create a customer profile that includes their age, gender, and their wants.
Once you have an idea, then you can choose the right advertising platform to reach them. For instance, if your customer base is younger, then harness the power of social media to create attractive ads.
You should also consider your budget. If it’s small, then run your campaigns during the best times of the year such as around the Holidays.
2. Give Out Promotional Swag
One of the top marketing tips is to give away freebies because customers love them. This could include water bottles, keychains, and even stationary. The key is to have promotional swag where your logo is clear as it’s a fantastic way of raising brand awareness.
3. Invest in Print Advertising
Another effective marketing strategy is investing in print materials. Work with a graphic designer to produce brochures or leaflets as it lets you further your reach. You could also place ads in the local newspaper and magazine, especially if you are selling your business.
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4. Go Big or Go Home
When in doubt, go big or go home with your marketing strategy.
If digital marketing isn’t working, then use guerrilla marketing tactics to create a stir in your industry. For instance, you could commission a street artist to paint a mural based on your brand. A bonus is you can encourage passersby to upload a selfie onto social media to get 10% off their next purchase.
5. Track and Measure Success
Regardless of which marketing method you choose, businesses must always track and measure their success. This will tell you whether your efforts are working and if you need to make any adjustments. Focus on which demographic engages with your content and the most effective method such as pay-per-click ads or print advertising.
Enjoy Our Advertising Tips Today
Hopefully, after reading this article, you’ll use these advertising tips for your next campaign.
Make sure you understand your target audience, hand out promotional goodies, and invest in print advertising. You should also take risks with guerrilla marketing tactics and always track your campaigns to decide whether it’s successful. Good luck with your venture!
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