Running a small business often feels like an uphill challenge. Did you know that over 50% of small businesses fail within the first five years?
Primarily, this comes down to a lack of funds to keep the business open. But why is there a lack of funds?
Most often, business owners fail to keep their lights on because they never learn how to properly advertise their business. There are various marketing strategies, but we’re here to talk about content marketing.
The different types of content marketing are vital for gaining brand awareness. It’s also important for identifying who you are in the industry and what you stand for. Just as importantly, content marketing builds a bridge of credibility between you and consumers.
But where should you focus your marketing efforts? What types of content marketing should you be creating?
Table of Contents
Keep reading for everything you need to know.
First, let’s talk about driving people to your website and getting them to stick around. Blog articles are often considered the best SEO content because they contain relevant and trending keywords. When users search Google for information, products, or services, this SEO content will determine whether or not they find you.
Create blog articles that are engaging. They also need to be valuable to your target audience. Common examples of valuable content include:
- Tutorials and how-tos
- Tips and tricks
- Motivation and inspiration
Ask yourself what types of content marketing will appeal to your audience. Based on your niche and industry, what types of articles will keep consumers on your website longer and encourage them to convert into customers?
For more help writing killer content, check out this service.
Social Media Content
Now, let’s talk about social media. Like it, love it, or hate, social media is here to stay, as nearly 72% of Americans use it daily.
The question is, how can you use it to grow your business?
Some of the best online content is on Facebook, Instagram, Tik Tok, YouTube, etc. You can use this massive base of users to promote your brand, products, and services. You can post content organically or use paid ads to further your reach.
The best thing about social media is that it was created to share content. By creating engaging videos and images, you can increase your brand awareness. This will result in more leads and more sales.
Email is one of the most effective types of content marketing. Start by collecting subscribers through your webpage and social media pages. Usually, you’ll need to provide an incentive to encourage people to subscribe.
Once they have subscribed, you’ll have a direct line of innovative marketing to that consumer. Send them the promised incentive and introduce your brand. Then, send weekly emails to remind them of your services, promote your products, offer discounts, and share killer content.
Looking Into the Different Types of Content Marketing for Your Business?
As you can see, there are multiple types of content marketing you can use to grow your success as an entrepreneur or business owner. We recommend focusing your marketing efforts on all three listed above in conjunction for the best possible results.
And if you’re after more digital marketing tips or small business advice, you’re in the right place. Before you go, take a look through some of our other articles to find more information that can help you achieve success.