When almost the whole world is online, it is not easy for marketers not to look for new online trends and tactics to ace the marketing game. In this blog, we will enlighten you about user-generated content and its importance for your business.
User-Generated Content- What is it?
From videos, images to reviews, every kind of content curated by the users themselves rather than brands comes under the category of User-generated Content (UGC).
This kind of content is mostly found on social media platforms like Facebook, Instagram, Twitter, etc website and other marketing channels.
What are UGC Platforms?
The UGC platform is referred to as “A SaaS aka a software-as-a-service product that helps find & curate valuable user-generated content from various social media platforms and embed it into a single feed. In short, it helps in managing UGC & its use in marketing.
How do UGC Platforms help In Marketing?
When brands worldwide are indulged in social media marketing, UGC platforms bridge the gap between user-generated content & marketing.
Well, speaking of their impact on marketing, UGC platforms are of great help as they provide brands & businesses the functionality to leverage every marketing channel.
From videos, images of living streamings, user-generated content platforms provide marketers with highly engaging and visually attractive content.
Especially brands with limited resources can take advantage of these UGC platforms to stand out in social media marketing.
There are innumerable UGC platforms such as Taggbox that help collect, curate & embed social media feeds from various social media platforms like Facebook, Instagram, etc. on a website.
This platform also gives you the power to customize the content and moderate it so that you can only display the unique and right content.
All these social feeds are embedded in real-time, which means the website gets updated as soon as the social media handle is updated with new posts.
Importance of User-Generated Content
To let you understand this topic in a better way, we have listed down some of the most amazing benefits of user-generated content that will make you understand it’s importance. So keep scrolling!
1. UGC Helps in Gaining the Trust of Customers
Created by the unpaid users willingly on social media, user-generated content is the most trustworthy content.
It creates a sense of trust amongst the customers because it’s a genuine and unbiased factor.
If simply put, customers trust UGC more than regular branded content because of the human element added to it.
2. UGC Give a Sense of Social Proof
In this competitive marketing world, having social proof is mandatory for every brand. This way, not only do you boost authenticity amongst your customers but also build credibility.
3. UGC Drive Purchasing Decision
As soon as you gain the customers’ trust by displaying user-generated content, it shows direct impacts on their purchasing decisions.
As per research, around 80% of customers said their purchasing decision depends on user-generated content.
4. UGC Boosts Audience Engagement
When embedded on any website, user-generated content gets the attention of a high number of audience, which eventually leads to an increase in audience engagement.
5. UGC Falls in Content Curation Family
With benefits like generating brand responsiveness, leads, social media analytics, etc. User-generated content falls under the category of content curation.
6. UGC Helps in Connecting with Customers
One of the best parts about user-generated content is that it improves the understanding between the brand and customers. Therefore, it ends up building strong relationships and connections with customers.
7. UGC Enhances Social Influence
Each social media platform has something unique about it, so does the content on it.
So the user-generated content campaigns on various social media networks like Facebook, Instagram, etc. enhances your social influence by improving brand image and goodwill.
8. UGC Results in Higher Conversion Rate
What is the point of having huge traffic on your website when there’s no conversion? Therefore, the main aim of every marketer is to convert the website visitors into customers.
And in achieving this, user-generated content happens to be an easy way to increase conversions.
Now you’ve got all the useful information related to user-generated content; it would be easier for you to make it a part of your marketing strategy.
By going through all the benefits of user-generated content, you will be able to avoid pitfalls and reap the benefits.