Probably everyone has collided with this concept at least once. An influencer is none other than a person known to a wide group of recipients who has a significant influence on public opinion. Thanks to building strong relationships with recipients, the influencer has a much greater power of communication than many marketing campaigns.Firegang Dental Marketing– The Best Dental Marketing Company in Spokane, WA
Where and how to look for influencers?
One way is to search for them through portals connecting influencers with advertisers. However, influencer marketing agency over the years and experience has come to the conclusion that it is much better to search for the right people yourself. Sometimes we support ourselves with groups on Facebook, the knowledge of friends and even family. You can also use a variety of popularity rankings on selected portals, recommendations and hashtags. However, what is most important – before influencer marketing agencies recommend a given micro influencer to the client and implement such a proposal in the strategy – they observe the activities of a given person for some time. It is very important to rule out any doubts. There are also many people who are not very professional in their activities among influencers.
When to use influencer marketing?
In fact, influencer marketing service providers are only limited by their imagination here. Influencers will also be a good choice when selling products, launching a company on the market, supporting ecological campaigns or promoting an event. Such activities will be implemented by the marketing agency, for example, when the client does not have too much budget for promotion (influencers are often cheaper than TV or radio advertising, although this is not the rule), when it wants to start building a group of recipients around a new brand or show its authenticity. However, there is another important factor in answering the question “when to use influencer marketing?” It should be implemented when the customer is 100% sure of the quality of his product or service. Defective, ineffective or medium-quality products will be honestly assessed – few influencers will agree to recommend items, which are not, in his opinion, sensational. This also affects its authenticity.
Why does influencer marketing work so well?
Many studies and surveys show that people are more likely to buy products that have been recommended to them by trusted people. In this case, that “person” is an influencer. Once upon a time, it would be a mother, aunt, grandmother, but since many charismatic young people specializing in various fields have appeared on the Internet, they have taken over this role. The idol of a given community by recommending our product means that even if a given consumer does not buy it, they will become interested in the brand, and it will surely remain in their memory. So we build, if not sales, then image and recognition. Influencer marketing agency has been building a base of influencers for years and we are happy to analyze this constantly growing market. If you were interested in cooperation feel free to visit or contact them.