Website administrators and professional SEO services providers have been working hard on UX to ensure Google Core Web Vitals do not impact their platforms. You are probably here to double-check on ways to improve website visibility and traffic.
Here are nine steps for improving rankings and user experience:
1. Focus on Google’s Core Web Vitals
Starting with optimization of Core Web Vitals is a good idea. These factors can directly impact user experience and conversions.
Largest Contentful Paint (LCP) focuses on the page load time, the Cumulative Layout Shift (CLS) deals with website page stability, while the First Input Delay (FID) is about page interactivity.
You can measure CWV with several free tools, including Google PageSpeed and Google Search Console.
Ideally, the FID should be 100 ms or less. The CLS score should be 0.1 or less, and crucial pages should not take more than 2.5 seconds to load. You won’t have to worry about CWV if all the vital signals are in place and your site is mobile-friendly. However, you need to fix the issues asap, even if one of them is out of order.
Why wait for the Core Web Vitals to impact your website’s organic search ranking? Ensuring a superb user experience should be the top priority for all businesses.
2. Optimize images
Don’t consider your content marketing initiatives to be complete without adding super-quality images.
Google Images handles a considerable percentage of web searches. Past studies have highlighted that Google Images can offer a 37 percent increase in traffic. Thus, it can prove to be an untapped source of traffic for your site.
Give your images some extra juice on SERPs:
- Get original images instead of generic stock photos.
- Treat images as branded resources that users would prefer downloading.
- Add SEO-friendly alt text.
- Create descriptive, keyword-rich file names for images.
- Choose images that are marked for reuse to avoid copyright conflict.
- Compress images to ensure they do not increase the webpage’s weight.
- Use PNG, JPEG, or WebP image formats.
3. Create more trust signals for Google
Google considers trust signals as one of the factors for rankings. Too many negative reviews can pull the numbers down. You certainly don’t want low trust signals to affect your website.
Every business receives awards and appreciation for work. Displaying these certificates on your website can help in averting negative signals.
Check Google My Business reviews for your organization and respond to negative reviews. Get in touch with consumers and address their concerns. Doing so can help in adding a level of genuineness to your website.
4. Update keywords for addressing local intent
Roughly 46 percent of searches indicate local intent. So, targeting local keywords in SEO efforts can help get rankings in local searches. These are location-specific phrases.
For example, don’t just optimize for “washing machine repairs,” opt for “washing machine repairs Surfside.”
The business in the above example is based in Surfside and offers services to nearby towns. Thus, you can also optimize for nearby cities like Indian Creek Village, Normandy Shores, Isle of Normandy, and Bay Harbor Islands. Customers searching for a technician in these towns can find the business in search results.
Use free keywords research tools. Specify your location. Include keyword modifiers, but keep your focus on industry-related phrases.
5. Focus on readability and freshness
The freshness algorithm made it in the headlines in June 2010. Portals that publish political stories, news, entertainment, sports, and TV show updates experienced the impact of the freshness algorithm update.
Does your website belong to niches that need freshness in content? If so, it’s necessary to update unique content to maintain the freshness score. Whether your business is B2C or B2B2, publish unique and engaging content consistently to improve SEO.
6. Ensure content accuracy
Several website administrators put their site in jeopardy by posting coronavirus-related content that contradicts medical consensus. Even YouTube channels have faced penalties.
Google is serious about content accuracy for natural and alternative medicine websites.
Portals that publish content contradicting information on trusted websites like WebMD and Mayo Clinic can end up with the lowest possible rating. So, if your blog publishes medicine or health care content, ensure the information mentioned there is accurate.
7. Is your content aligned with traffic sources?
A combination of digital ads and complementary landing pages is well-established. However, the landing page content should match the keywords or ad copy.
A mismatch between the keywords and content on landing pages can result in erosion of trust.
On the other hand, visitors know they have reached the correct page when they see the same visuals or copy on your website. It increases the chances of conversion. Website bounce rates reduce as audiences spend longer time on your page.
Here are the best practices:
- Use similar images in the ad copy/post and landing pages.
- Ensure the website structure is clear.
- The title tag and H1 title should match.
- Optimize the landing pages for mobile users.
- Ad groups and landing pages should work towards achieving the same goals.
8> Concise and clear meta descriptions and readable URL
Besides other factors, Google uses meta descriptions and URLs to analyze the content. Including keywords and making them clear, concise can prove beneficial.
- Make the description keyword rich.
- Avoid using superfluous language.
- The URL structure should be readable.
- Long URLs can be okay.
9. The number game
Your website’s performance can help you understand visitors’ likes and dislikes. Investing more in content that works for your audiences can help improve ROI.
Key metrics to be monitored:
- Top landing pages and exit pages
- Top referrals
- Unique visitors
- Bounce rate
- Traffic generating keywords
All in all: Keeping your website SEO-friendly requires patience and constant updates in the strategy. Have you noted a drop in your website traffic lately? It could be due to Google Core Web Vitals. Let a professional SEO company accelerate the optimization and improve your search traffic.