The indexing of a site can take place after some time from its go-live. Obviously, the longer it takes a site to be indexed by search engines, the later it will be possible to see its pages rank in SERPs in response to the keywords of your interest.
Is it therefore possible to speed up the indexing process to reduce the necessary and “physiological” times useful for obtaining organic visibility in the SERP? Of course yes: in this article we will therefore provide some useful tips to allow search engines to “discover” your site more easily and start climbing the ranking of search results.
Before the advice, however, a fundamental question: is the difference between indexing and positioning clear? Let’s try to clarify these two concepts.
Indexing and ranking: what’s the difference?
The term indexing indicates the insertion, by search engines, of the pages of a website within its database or “index”. The indexing process begins with crawlers or spiders crawling the web looking for new sites and new content.
We do not go into detail on how Google search works but we advise you to read this article placed on the official Search Console guide which will provide you with many useful insights.
The term positioning, on the other hand, indicates that set of techniques and activities useful for making a website appear in favorable positions on the SERP with the aim of generating traffic on keywords that are interesting for your business. That’s right, we’re really talking about SEO.
It goes without saying that a site cannot rank on Google without first being indexed.
Normally Google indexes all internet sites independently, however for various reasons after some time you may still not see your site in the Google results.
How, then, to speed up the indexing process? Here are our tips.
Verification of indexing with the “site:” operator
A first check to do is to verify the actual absence of the pages in the index of the search engine, for example on Google.
Using the site operator: in the search bar you will be able to view all the pages that Google has indexed in its database. The operator acts at the domain, subfolder, or URL level. For example:
Site: [domain], for example: site: bestseocompanycanada.com
Site: [subfolder], for example: site: bestseocompanycanada.com/link-building-service/
Site: [URL], for example: site: bestseocompanycanada.com/seo-services-in-canada
If the search does not return the expected result, then continue reading the article!
Check the Robots.txt file
Check if you allow the search engine spider to crawl the site: you may have blocked the crawling of the site via the robots.txt file.
To check, type “robots.txt” after your site name (e.g. https://www. bestseocompanycanada.com /robots.txt).
Check if these directives are present:
With these directives, in fact, all user-agents (crawlers, browsers, etc.) are asked NOT to access and not scan the site. In this case, therefore, it is simply suggested to remove the line containing “Disallow”.
In addition, we suggest that you favor the indexing of content by inserting a link to the Sitemap within the file. Just insert a directive like the following in any line of the file:
Site in WordPress? Check the item “Visibility to search engines”
If you have created the site in WordPress make sure you have unchecked the box in
Normally, the Visibility to search engines box is checked when the site is still under construction and therefore you do not want to make it crawl able by search engine crawlers. It’s like entering the no index Meta tag.
So make sure you have unchecked the box:
Use the Search Console
First of all: have you configured the Search Console? If you haven’t done it yet, we recommend this guide:
Search Console can help you quickly index content in two ways:
Sitemap submission in Search Console
The Sitemap is a list of pages of the website and must contain only the URLs that are actually live and canonical (so no URLs that do redirects, no URLs that return 404 errors, etc.).
Once the sitemap has been created, it must be submitted to Google via the “Sitemap” section in Search Console:
To check if the URL is present in the Google index you can use the search bar of the tool:
If the URL is missing, you need to investigate the problem and try to understand why. Is there a “no index” within the HTML of the page? It is not linked from other pages of the site and it is not in sitemap, thus resulting “orphan”?
If you think that everything is correct then you can click: Request for indexing and force the spider to index that specific page (however, make sure that it is present in the sitemap and that it is correctly inserted in the overall architecture of the site).
Backlinks to your own content
A website or certain pages are indexed faster if they receive backlinks, i.e. from other sites.
If you have just created a blog article and you want it to be indexed as quickly as possible, make sure that it receives internal links from other articles on our blog (for example through link building activities ).