Selling tickets online doesn’t have to be hard. In fact, here is how to sell tickets online in four easy steps.
Choose A Ticketing Platform
The most vital part of selling tickets is having a good ticketing platform. A ticketing platform is what allows you to build and maintain your tickets. Not all of them are created equal though.
A good ticketing platform will have:
- A dedicated support team
- Analytics on attendees
- Event calendars
- Lots and lots of features
- Unlimited tickets
- Ticket scanner
- Revenue control
- Low fees
- Ability to create discount coupons
Be sure that the platform offers an incredible support team to make every step of the ticket selling process as easy as possible for you. Also, be sure that they are very upfront and honest about their fees. Some bigger ticketing companies have wavering fees that you can never be certain of.
So, be sure to check out all your ticketing options and not just sticking with the big guys like Ticketmaster. A good one for small events and big events for you to consider is TicketsCandy.
Choose A Merchant Provider
A merchant provider gives you the ability to process customer payments. You need it along with your ticketing platform in order to sell tickets online.
There are quite a few merchant providers available for you to choose from. Some popular ones are Square, Stripe, and Paypal. Each has its own set of fees associated with them along with pros and cons. Be sure to thoroughly research your provider before choosing them to ensure they are going to meet all of your needs.
Build A Good Website
Don’t waste time with a website builder. If you want to be successful at selling tickets online, you are going to need a professionally built website that is SEO and user-friendly. The more SEO-friendly your website that contains the ticketing widget, the more likely people are going to discover and buy tickets to your event.
Market Your Event
Finally, you are going to need to market your event in order to make those ticket sales. Be sure to leverage social media, Google Ads, email campaigns, influencers, or whatever feels applicable to you. Having a website is not enough, you need to get the word out there in order to sell tickets.