So, you spent all that time getting your website online and ready to go but now no one is visiting your site. Where’s all the traffic? What’s going on?
First question – are you using SEO? If not, that’s your first step. The vast majority of internet use begins with a search engine! You will NEVER make any forward progress without good SEO practices and good content to go along with it. The reason why other sites are ranking higher than you is that they are making a concerted effort to maximize their potential through SEO. Make sure you get a good serp tracking tool to monitor your keyword rankings. It’s time for you to get started with some of the the tips below:
Tip #1 – Improve your loading speed
Nearly half of your visitors will abandon websites if the page takes longer than 3 seconds to load, and they aren’t likely to come back.
Tip #2 – Create high quality content
Good content will help people come to your site AND help them stay longer, which will increase your rankings significantly!
Tip #3 – Make your content easy to read with header tags
Headers not only make your content more appealing, but also make it much easier to read and skim. If your website is nothing but a wall of text, don’t expect people to be excited to climb that wall.
Tip #4 – Link your data claims to trustworthy sources
It makes you look good…it makes you look responsible…and it helps you seem like and authority on the subject you are discussing.
Tip #5 – I’ll say it again because it’s important – use more than text!
Add photos, diagrams, slideshows, videos, and audio to your website. Your visitors will thank you and your rankings will respond positively.
Tip #6 – Optimize your site for mobile devices
Recent research indicates that over 60% of Google searches originate on mobile devices. That’s a lot, and if your site does not function well on mobile devices, your rankings will suffer.
Tip #7– Remember, sharing is good
Encourage people to share your links on their social media and websites. One of the best ways to do this is by including social sharing icons on all your content, home pages, and your own social media pages.
Tip #8– Use keywords
Keywords are a huge factor in the Google ranking algorithm. Be sure to include words in your content for which people are more likely to search. But do so sparingly—don’t turn your content into a “keyword farm” that loses its meaning and flavor.
Tip #9– Write titles and descriptions that people want to click
Keep it clear and concise, include keywords at the beginning of the title, make sure the title matches the content, and pull at the heart strings a bit, if possible.
Tip #10– Make sure your URL is clean, focused, and optimized
Your title should seek to create an emotional response, but your url should not. Make sure your url contains your keywords but not much more. Clean and simple is the name of the game.
Tip #11 – Do a website audit
So why is a website audit important and what is it? A website audit identifies issues with your website and fixes it to improve your website rankings. It is important for your Google rankings.
Try these tips and see how your website rankings improve!