Last Updated on March 8, 2023 by
Nowadays, videos are the best way to communicate a message to the audience. In today’s era of Instagram reels and YouTube shorts, there are very few things as attractive and appealing to others as a video message. This becomes especially important when you run your own business, and you would like to promote a product or your brand to customers.
Video content contributes to 82% of internet traffic and nearly 54% of consumers like watching videos from their favorite stores. If you love making videos and want to know how to improve them or make them more professional, we have some tips for you.
Table of Contents
1. Plan your content thoroughly
Before making the video, you need to plan the content in your mind. For example, if you want to make a food video, try out something different from what most food bloggers or content creators do.
First, define a goal – do you want to attract more customers by promoting a specific product or the entire website? Do you want to market pre-existing products or launch a new one?
Once you’ve identified these goals, choose your target audience. Prepare a creative script yourself, or ask someone to help you out.
2. Choose a proper background
The background directly impacts how good or bad your video will turn out to be. It can also complement the brand’s color palette if chosen wisely.
The best kind of background will depend on the content of your video, the target audience, and the purpose. You can either opt for a real background, such as any outdoor location, office, or even your house or a fake background. This refers to curtains or green screens.
If you go for an outdoor background, choose a quiet, clean place. Most people prefer using green screens because they allow you to choose any virtual background you wish to
3. Use the right kind of camera
Now comes the most important part- the right camera. If you want your videos to look professional, use an HD camera. It doesn’t always mean that you have to buy Professional Videos. An affordable camera like Canon G7X will give you great picture quality.
If your budget is even lower, simply shoot on your smartphone or use someone with a good camera resolution. iPhones are notoriously famous for giving you amazing videos, but Google Pixel phones are also pretty good. Try not to use your phone for audio recording and instead buy a recorder separately.
4. Lighting
Another very important thing to keep in mind is the lighting. It directly impacts your video quality. If you plan to shoot outdoors, do it in the morning or evening since the shadows will be less sharp at that time.
Natural lighting often works best for slightly lengthy videos since the overall hues are soft and cinematic. If you want to shoot indoors, buy some Professional Videos equipment first.
5. Film sequentially
The best way to film a video is to do it by sequences: wide, medium, and tight. This will convey the message to customers much better and follow a proper storyline.
Make each shot around 10 seconds long, and keep the transition shots in mind. These transitions are the ones that will help each shot to glide into the other effortlessly.
6. Follow a grid
While filming, have a 3×3 grid present. Keep the subjects of the video placed in the intersections of the grids.
Most people keep the subject at the center, but that isn’t a good idea since the top third of the frame looks empty. The eyes of your subject should align with the top line of the frame.
7. Use a tripod
Lastly, to stabilize your camera or phone, use a proper tripod or stabilizer. This will help your camera to move smoothly.
A software stabilizer can do a decent job at eliminating these tremors, but a camera stabilizer works much more efficiently. For static shots, use a tripod. But for shots where you have to move the camera constantly, a stabilizer works best.
Overview
- Plan your video: Before starting to shoot, plan the concept, script, and storyboard of your video. This will help you create a clear vision and save time in the editing process.
- Use proper lighting: Lighting is crucial in making a high-quality video. Make sure your subject is well-lit and avoid harsh shadows.
- Invest in good audio equipment: Good audio is just as important as good video quality. Invest in a quality microphone to ensure clear audio.
- Pay attention to framing: Proper framing can make a big difference in the final product. Use the rule of thirds to create a visually pleasing shot.
- Edit carefully: Take the time to edit your video carefully. Cut out any unnecessary footage and use transitions to create a seamless flow.
- Use music and sound effects: Adding music and sound effects can enhance your video and make it more engaging.
- Add text and graphics: Text and graphics can help convey important information and make your video more visually interesting.
- Brand your video: Add your logo and brand colors to your video to make it more professional and recognizable.
- Be consistent: If you’re creating a series of videos, be consistent with your branding, style, and format.
- Practice makes perfect: Creating professional videos takes practice. Keep experimenting and trying new things to improve your skills.
Over to you…
BusinessKeep these above tips in mind and put them into practice. You can also use free video templates to make your job easier or take inspiration from them! Keep in mind good video content can greatly boost your sales like nothing else.
Apart from that, if you want to know about Impact of Marketing Videos to Australian Business’s Website then please visit our Business page.
