Last Updated on July 13, 2024 by Asfa Rasheed
Packaging of a commodity plays a vital role in ensuring its sale! Attractive packaging is often thought of as the game-changer when influencing the sales of a particular product.
Customers prefer to pick up a commodity at a store if it has attractive packaging. However, it isn’t easy to get the consumer’s attention amongst the various commodities catering to the very same needs of the consumer. Additionally, if your customers pick up your product amongst an aisle of different products, your packaging is a win!
There are various ways by which one can attract consumers through attractive packaging.
● We can have a distinct and unique logo along with appealing colors.
● We can also highlight the benefits of the commodity by mentioning its ingredients.
● Additionally, one can create a QR code using a feature-filled QR Code Generator (generator kodów QR) and place that on the product packaging. In codes, you can add images, videos, link to your website, and other detailed information to let consumers know everything about the products.
These ways of attracting consumers have become the cornerstone of marketing one’s commodity.
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Tips for the right packaging
There are various ways to ensure that our packaging of a commodity has been done in a manner that will build rapport with the customers. These ways are listed below as follows:
Conducting Research On The Preference Of The Consumers
Every commodity caters to either society as a whole or only a certain section. It is crucial to have the consumers of the commodity in mind while deciding on the color and design of the packaging. This ensures the consumers divert their complete attention to the commodity from amongst the range of other brands catering to the same need.
Selection Of A Software To Design The Commodity
There are many software present in the market, and we can choose from them according to our requirements. However, the primary distinction between designing software is the ability to design the packaging in a Two Dimensional or Three Dimensional Format.
Creation Of An Accurate Dieline
We can use software to create a dieline that shows us the path along which the material that will ultimately become a package is cut and folded. The commodity manufacturers get help and guidance from dielines to create packages as envisioned by the brand that owns the commodity. This helps to create a unique package for the commodity.
Choosing The Right Material For Packaging
The packaging is tailor-made to suit the specifications of the commodity concerned. The packaging material is highly dependent on the structure, size, shape, and durability of the commodity itself. These are also packaged to ensure no damage is caused to the package or the commodity during the transportation from warehouses to the stores.
Designing the Commodity Packaging
The name and logo of the brand owning the commodity should be displayed in a legible font and size. This ensures that the commodity catches the eyes of the consumers that it is catering to. In addition, we should add a QR Code (kod QR) on the packaging to make the consumers aware of the things associated with the commodity that is tough to be added to the package.
Launching A Preview Of The Layout On The Software
When we decide on all the details that will go into our commodity packaging, creating the package in a virtual world becomes important. This ensures that we are on the right track to gaining our consumers’ familiarity and preference.
Leafing Through The Prints Of The Packaging
Once satisfied with the outcome of your vision for packing the commodity, we can print copies of the packaging according to our commodity stock. We then need to go through each one of the prints to ensure no misprints or color changes involved. In case it is so, we need to print additional packaging layouts.
Now You Know!
The ways mentioned above ensure that a commodity has been packaged correctly. To sell a commodity, the crux lies in gaining the attention and preference of the consumers it entails. This proves to be a very daunting task given the number of brands that manufacture the same products.
Here is where the packaging of a commodity takes leverage on its competitors. An apt packaging also increases the shelf life of the commodity concerned. Depending on the type of commodity, we package it so that it is not broken or rotten before reaching the hands of the customers.
Read More: Role Of QR codes in 2022
