Social media is a powerful weapon today. You can share positive thoughts and influence people all around the world with that. You even can create war there. You do not have to meet to both involve people in war or in positive action. This media can make people from other countries keep in touch with each other all the time. People today use social media for both private and public matters. Gaining donations, signing petitions can be done here. You can even conduct business on social media.
You can take various advantages when using Facebook, but you need to be careful when using this social media. Mistakes can be annoying, and your customers may go when they find it. Mistakes can be a disaster for your business.
Social media is a new way to interact. It changes the way we talk. We do not have to go offline just to share information, but we can do it online. We today communicate in digital form. Grammar rules are also applied here. Bad grammar will make you look not professional. It is annoying. Proofread it before you post.
Some business owners will sync their social media. If they have Instagram, Twitter, and Facebook, sometimes they will sync it, so that you only need to post it once, and automatically it will be posted on those three media. It makes it easy for the owner to manage the media they have, but at the same time it is annoying. The “@” tags when you post through Twitter are also seen on Facebook. If it happens all the time, people will notice that you are not on Facebook. They may stop listening since you are not really there.
Twitter and Facebook are different platforms. People on Facebook will expect longer content, while in Twitter we can only write not more than 140 characters. The customers’ needs on these two social media sites are also different. Do not sync what you post on Twitter to Facebook. Post different content to those media, though you only make a few edits, it will be much better than making them synced.
Posting a post once a day is ideal on Facebook. If you post too little, people may think that the Facebook page is not active, but on the contrary if you post too often, your customers may find it annoying. They may be unlike your page, then.
Timing is everything. You may need a schedule to post content to social media. It is a lifesaver. You also need to pay attention to what is happening in the world. Make yourself updated to the news that happens all around the world. When a national or local tragedy happens, give sympathy. You need to remember that Facebook is accessible. You can attract people all around the world, both old or new customers.
It is not only Instagram and Twitter which play with hashtags, Facebook users start to use this as well. Of course, there are benefits when using hashtags, especially to make the new customers able to access your brand with ease. Yet, when using hashtags that do not have something to do with the product you bring, it is annoying. Be selective when choosing hashtags. Using lots of hashtags will not fool the system, and make you get more likes and shares.
This is also annoying when you tag people who are not in photos to get more attention. If you randomly add people and tag them in your photos, people can see you as a spammer. This is disaster for your business, people will not see you in a positive way then. Do not spam, and keep your reputation on social media.