About 68% of activities online begin on a search engine like Google. Most people (75%) stick to the first page, though. If your business doesn’t appear on the first page of a search, consider using search engine optimization (SEO).
Using different types of SEO can help expand your online visibility. You can engage a wider audience group to attract more people to your business.
Not sure which SEO marketing strategies you need to use when creating your killer content? Here are four types to consider when developing your SEO content marketing strategy.
Give your business a boost with these four forms of SEO marketing today.
1. On-Page SEO
Most people think of on-page SEO when discussing SEO marketing. On-page SEO covers website and content elements you can control.
As part of an effective SEO marketing strategy, you’ll need to develop killer content. Otherwise, people won’t have a reason to visit your blog. If you’re not generating traffic, Google also won’t boost your rankings.
To use on-page SEO, focus on where your target keyword appears on each page or post. Your main target keyword should appear in the:
- Page title
- Page URL
- An H1 header
- Opening paragraph
- Closing paragraph
- Body text
- Image file name
- Image alt text
- SEO title
- Meta description
Use secondary keywords within the post to avoid keyword stuffing, too.
Google’s bots will crawl and index your content searching for your target keyword in these areas.
Focus on your SEO content marketing strategy by developing different types of content. Focus on quality over quantity when developing your killer content, too.
2. Local SEO
Local SEO can help you reach consumers within a specific area.
First, make sure to optimize your Google My Business listing. Ask your customers to post their reviews on your listing, too.
Otherwise, use location-specific keywords within your killer content.
You can learn more here before using SEO marketing yourself.
3. Off-Page SEO
Off-page SEO is a little more complicated. It covers factors beyond your website.
As part of your innovative marketing strategy, try developing backlinks. Backlinks are one of Google’s top ranking factors. You can generate backlinks by guest blogging on someone else’s website.
As you use these types of SEO, consider hiring an experienced SEO expert. They can improve your SEO marketing strategy while simplifying the process for you.
4. Technical SEO
Technical SEO involves the backend of your website.
First, follow Google’s Core Web Vitals and improve your website’s user experience. Make sure your site is fast, secure, and mobile-optimized, too. Google uses mobile-first indexing to determine SEO rankings.
Improving the user experience on your site will encourage people to explore your content further.
Rank Up: 4 Types of SEO Needed for Digital Marketing Success
Don’t miss the chance to boost your website’s SEO rankings. Instead, consider using these four types of SEO. Improving your SEO marketing strategy can expand your reach online.
You can engage more customers and set your business up to grow!
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