SEO (Search engine optimization) Design Optimisation process for your website to get more organic traffic (unpaid) and improve your website ranking in the search engine page result.
The first time SEO was done was back in the ’90s when search engines emerged the first time. Today, SEO has become a necessary part of even your website development. Also, it is an essential marketing strategy along with the guaranteed results.
Most people mixed PPC Optimization with SEO. However, both of them are totally opposite to each other. Search Engine Optimization aims to get organic traffic without spending money on the campaign. On the other hand, PPC Optimisation means you have to pay for every single click. Both PC and SEO are part of search engine marketing. Search engine platforms are used by people when they want to search for something. As a result, you want to provide the answer to that query. Whether you are providing the service or selling a product, writing blogs, or anything else; Search Engine Optimisation is a necessary part for every website owner.
SEO is a set of actions you performed to make Google consider your website as a relevant source and rank higher on a keyword. According to the statistics report, Google’s market share in Search Engine Optimization is 92.47%. Therefore it is not wrong to say that Search Engine Optimization has to turn into Google Optimization. That is why you have to follow the guidelines provided by Google SEO to rank your website on that search engine.
We at maxsoft solutions have been doing SEO for years, and we have concluded that to rank your website, you don’t need to follow every factor and algorithm of Google. So if you have a new business and want to do SEO but don’t know that, you can have the Maxsoft SEO starter package.
The Quickest way to understand The three key factors is to consider the Bowl of noodles, and the SEO is the noodles. All you need to learn is how to handle chopsticks and eat noodles!
Technical Part: The Bull contains all the technical factors you need to learn( often referred to as on-page and off-page SEO). However, a proper bowl is necessary; there would be nothing to eat noodles.
Plag-Free Content: The noodles represent the content of your most crucial part. If there is mixing in the noodles, it will affect the taste. Therefore, the same goes for the website content, and it should remain unique and relevant.
Backlink: Spice variable and seasoning represent the backlinks that increased the overall authority of your website. You have the plag-free content and optimize a website, but finally, you need to gain some authority over your website by getting high-quality backlinks. In other words, it is the last ingredient to make your SEO noodles perfect.
When you dig inside the SEO, You will find that SEO is divided into categories.
As the name suggests, on-page is all about optimizing your website, ranging from content Optimisation to technical.
- Keyword research
- Content optimization
- Heading optimization
- Meta Text
- SEO Title Optimization
- Page performance optimization
- Pages Internal linking
The purpose of on-page SEO is to show search engines what your website is about? Therefore, it has both relevant content and a User-Friendly design. Sometimes the on-page SEO is referred to as technical SEO. Also, it includes content Optimisation ( Headings, Titles, Meta Description) and technical optimization ( page speed, loading time, requests handling, and much more).
Off-page SEO is all concerning getting quality backlinks to show the crawler your website has value and authority. Darling building involves the following things:
- Guest Posting
- Web 2.0
- Directory Submission
- Email Outreaching
- Social Media
Off-page SEO is called off-page because the things not on your website are closely connected to digital marketing, such as social media marketing and branding.
Remember that a successful strategy is equally balanced between on-page and off-page SEO activities.