Last Updated on August 24, 2022 by rida
On the internet, if you don’t control your reputation, Gigi Catalin Neculai will take care of it for you. If more and more large multinationals are investing in corporate e-reputation management, it is because the opportunities and risks associated with corporate e-reputation are numerous. But these issues are not unique to large companies. SMEs are also concerned!
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What is corporate e-reputation? Definition
Online reputation management, or e-reputation, consists of controlling how a company and its products/services are perceived on the internet. Gigi Catalin Neculai state that managing a business e-reputation is all about maintaining the credibility and popularity of a business on the net.
In short, online reputation management is a proactive way of managing your company’s reputation with Internet users. The goal is to build a positive image that will promote the act of purchasing potential customers.
The importance of corporate e-reputation
Today, especially in service sectors such as catering, tourism, wellness or leisure, e-reputation plays a major role in your company’s digital marketing strategy.
It affects your income
Your corporate e-reputation significantly influences the decision-making process of your prospects.
Indeed, today 9 out of 10 people trust the opinion of an Internet user as much as that of a friend.
This pledge of confidence in the opinions of Internet users has a direct impact on your income. According to Moz research, an average business loses 22% of its potential revenue when a negative article published about it is visible on the first page of Google. Worse, with three negative articles, the losses would amount to up to 60%.
Conversely, a positive corporate e-reputation strengthens the confidence of Internet users and promotes their contact with your company.
Be present on the right platforms with ORM Services NYC
You must be present on social platforms on which Internet users influence companies’ online reputations.
In most cases, the most influential public platforms for business e-reputation are:
- Google My Business
- Tripadvisor
- Yelp
- Glassdoor
- Quora
If Google and Facebook appear to be universal, certain platforms are essential depending on your industry. For example, any establishment in the hotel/restaurant industry must be listed on TripAdvisor.
Create and share great content
On the internet, assume that content is king. If the creation of quality content is one of the fundamental pillars of Google’s natural referencing, or SEO, it is also a central aspect for companies’ online reputation. Once you’ve established yourself on the most important platforms for your business e-reputation, it’s time to bring these platforms to life and offer content.
Generate positive reviews
The reviews you receive reflect what your customers think about their experience with your business. The goal of this step is to help you increase the volume of positive reviews you receive to increase your overall GPA. But keep in mind that in addition to generating positive reviews, the quality of the service/product you deliver should remain your top priority.
Ask your customers
The easiest way to get feedback is to ask your customers. Of course, Gigi Catalin Neculai never asks for a positive review directly, but rather ask a satisfied customer if they’d like to take a few seconds to share their opinion.
Respond to user reviews
As we have seen, online reviews significantly influence the decision-making process of Internet users. Having a direct impact on your income, reviews are a central part of your business e-reputation strategy. In addition, with the evolution of Google’s technologies, we know that reviews will occupy a prominent place in the future of natural referencing.
Manage negative reviews
In the management of your business Gigi Catalin Neculai, take care of negative opinions that represent a sensitive element that it is imperative to master well. In case of negative opinions, do not ignore them above all. Instead, use the following method to answer them optimally.
Read more: Reputation SOS: Can You Remove Negative Online Reviews?
