How to Improve SEO Strategies: The Complete Guide for Businesses

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How to Improve SEO Strategies: The Complete Guide for Businesses
Male hand drawing SEO sketch on blurry interior background. Analysis concept

Last Updated on August 20, 2022 by rida

Over 60% of marketers claim improving their search engine optimization (SEO) strategy is among their top priorities. Without a strong SEO digital marketing plan, shoppers might struggle to find your business.

They might decide to turn to your competitors instead.

Learning how to improve SEO strategies can help boost your rankings. You can appear at the top of a search engine results page to reach more customers. 

Not sure how to start improving your SEO strategy? Here are seven simple tips that can help. With these tips, you can start experiencing the benefits of SEO firsthand.

Get started with these seven easy tips today!

1. Establish SMART Goals

In order to improve SEO strategies, you first need to establish SMART goals. These objectives are:

  • Specific
  • Measurable
  • Attainable
  • Results-driven
  • Time-sensitive

For example, you might want to increase traffic to your product pages by 20% before the end of Q2. Maybe you want to boost online sales by 35% before the end of the month.

Take the time to consider goals that are relevant to your SEO strategy and overall digital marketing plan. For example, you might want to generate brand awareness or become a thought leader in your industry. Your SEO strategy can help you achieve these overarching goals.

Establishing SMART goals will inform the rest of your SEO strategy.

For example, if you want to become a thought leader, you can focus on posting thought-provoking, informational pieces. If you want to increase sales, you can create content that highlights the benefits of your products. 

Establish a key performance indicator (KPI) for each goal. You can track rankings, website traffic, form submissions, or sales. Then, break your overarching SMART goal into small, achievable benchmarks with deadlines.

If you’re not achieving these benchmarks, you’ll know you need to reevaluate your SEO strategy.   

2. Research Your Audience

In order to successfully improve your search engine rankings, it helps to gain a better understanding of how SEO works. Google looks for content that appeals to the user’s search intent. Search intent is sometimes:

  • Navigational
  • Commercial
  • Informational
  • Local
  • Transactional

Aligning your content with the user’s intent is essential if you want to achieve higher rankings. Otherwise, Google won’t display your content.

In order to appeal to the user’s search intent, you first need to gather research. Take the time to learn as much as you can about your customers.

First, gather demographic and psychographic research. For example, consider:

  • Age
  • Gender
  • Location
  • Pain points
  • Interests
  • Hobbies
  • Household income
  • Marital status
  • Education
  • Language

Then, organize your customers into smaller buyer personas.

Next, gather keyword research. Focus on longer phrases, which are more precise.

You’ll use your audience and keyword research to create personalized content for your customers. Personalization could help you appeal to consumers. You’ll have an easier time generating traffic if you’re creating content your customers want.

3. Update Your Website

A slow, insecure, outdated website can hurt your search engine rankings. As you learn how SEO works, take the time to consider Google’s Core Web Vitals. The Core Web Vitals are user-centric ranking factors that indicate your site creates a positive user experience (UX).

If your site is difficult to use and explore, visitors will leave. Your bounce rate will spike.

Higher bounce rates will cause your search engine rankings to drop.

Instead, consider working with an experienced web design and development agency. Make sure they understand how web development can improve SEO strategies. For example, Google uses mobile-first indexing when determining rankings.

Make sure your site is mobile-optimized, user-friendly, fast, and secure. 

4. Improve Your Content

Over 70% of businesses say content marketing increases leads and engagement. Businesses that post blogs generate 126% more traffic than those that don’t. High-quality content is essential for a strong SEO strategy.

Invest in improving your content marketing plans this year. Create content that appeals to the user’s search intent. Make sure your posts provide the reader with value.

Otherwise, they’ll leave and look for the answers they need elsewhere.

As you improve your content marketing strategy, consider adding video content to your plans this year. Videos are engaging and easy to consume.

End each post you create with a strong call to action. Encourage consumers to shop on your site, contact you, or subscribe to your newsletter. A compelling call to action will help you enjoy the benefits of SEO. 

Don’t forget the connection between SEO and social media, too. Share your content on social media. You’ll gain more referral traffic, which could support your SEO and lead generation strategies. 

5. Write Intriguing Descriptions

In order to generate a high clickthrough rate on search engine result pages, you need better meta descriptions. Make sure your descriptions are clear, concise, and intriguing. Otherwise, search engine users won’t click on your posts.

Without strong meta descriptions and SEO titles, you might struggle to generate website traffic.

Take the time to review your previous blog posts to improve the descriptions and titles you’ve already created. 

Link building is another important component of marketing businesses online with SEO.

First, make sure your content features internal and external links. Internal links will send readers to other pages across your site. Your dwell times could increase, which can boost your SEO rankings.

External links will send readers to other websites. You can link to supporting articles and research to establish your authority on a subject.

Generate backlinks, too. External links send readers on other blogs to your content. Generating backlinks is essential if you want to improve your rankings. 

If you need help, consider these seo services

Once you start using these SEO tips, make sure you’re tracking the latest trends. 

For example, voice search and featured snippets are gaining popularity. Video content, including VR and AR, has impacted rankings, too.

Don’t fall behind the latest trends if you want to improve your rankings. 

Stronger SEO: 7 Tips to Improve SEO Strategies in 2022

Learning how to improve SEO strategies is essential if you want higher rankings. Higher rankings can help you generate more traffic. Get started using these seven simple tips.

Then, watch your rankings rise throughout the year!

Searching for more tips, tricks, and guides? You’ve come to the right blog.

Explore our latest articles today for more. 

Read More: 6 Key Benefits of SEO for Small Businesses