Last Updated on January 8, 2023 by Faiza Murtaza
Change is the only constant in the world of digital marketing and SEO, SEO trends!
Google constantly updates its algorithm, and to rank your website among the top search results, you will have to strategize your practices according to these changes. And also collaborate with expert SEO guest posting services for your content marketing efforts, to generate the right kind of content for your target audience.
SEO is unmistakably one of the pillars of content marketing success. And market experts are obsessed with the changes in SEO trends, which keep dancing to the tunes of Google!
Standing in the latter half of 2021, as this year comes to a close, let us find out the six SEO trends that are likely to dominate in 2022.
Table of Contents
Algorithms
Google launched the BERT algorithm in 2019, and the shift of focus went from keywords to user intent. That was just the beginning. Now Google has announced its new model to interpret and service its users- Multitask United Model or MUM. The new algorithm can analyze videos, images, and text from various languages and answer your queries based on that.
LaMDA
Language Model for Dialogue Applications is a machine-learning model designed and built on Google’s neural network architecture called Transformer. Google will now become more conversational and provide results based on those conversations.
Shopping graph
With the advent of the COVID-19 pandemic, people became more inclined towards online shopping as it was their only option. With this in mind, Google has decided to strengthen its shopping search engine like Amazon and Shopify by announcing the launch of Shopping Graph. It works in real-time so that people can discover and shop for the products available at the moment. Some features of this update include – open cart tabs, linked loyalty programs, finding great deals, and others.
Passage ranking
The main aim of any SEO expert is to rank their website on Google. If you are unable to rank your whole website, Google has introduced a solution for you. It’s called “passage indexing,” wherein the search engine allows ranking for specific web pages rather than the whole website. It has already gone live and will become stronger with time.
Suggested clips
We already know the importance of video marketing, which has encouraged Google to launch the two new video structured data types. These will help you to create key moments from your videos. You would find video excerpts with timestamps within the search engine, but that’s the key moments built by YouTube. The new update will define the timestamps and labels of the videos.
Core web vitals
Rather than on-site optimization and link building, Google now focuses on-page experience. It is one of the most prominent elements of core web vitals, which measures the load speed from the user experience perspective. It consists of three elements:
- Largest Contentful Paint (LCP), which measures the load performance of the website.
- First Input Delay (FID) that measures interactivity.
- Cumulative Layout Shift (CLS) helps in measuring visual stability.
- Read more: Here’re Strategies to Improve Traffic and Visibility After the Core Web Vitals Update
