Today in the U.S. there are more than 30 million small businesses in operation. Many of those businesses are finding new and unique ways to market themselves to their customers each day.
One easy and effective way to take your brand to the next level is with custom boxes and product packaging.
There are many benefits to custom shipping boxes heightened brand awareness, endless customizations, and better organization.
Find out about more of these benefits yourself by reading this article!
1. They Raise Brand Awareness
When you own a small business, raising brand awareness is one of the best things you can do to grow. One of the easiest ways to do this is to share your logo, message, and brand name as often as possible.
Custom boxes do just that. Your shipping boxes can include your name, colors, logo, and more. You will be instantly recognizable to your potential and current customers.
2. They Are Affordable
When you think about custom products, the first word that comes to your mind probably isn’t “cheap”. That’s because custom branding looks attractive and professional. Yet, custom boxes can save you money now and in the long run.
Regular, store-bought packaging is likely the wrong shape and size for whatever you’re selling. When you pack up your items and ship them out you might be accumulating costs for higher volumes or weights.
Custom packaging ensures that you are using the exact size you need for your products. You can wave the costs of extra packing materials and fees at the post office.
3. They Are Customizable
Regular cardboard boxes are joyless when you get them in the mail. Sometimes the receiver doesn’t even know what’s inside until they unbox it. Custom boxes initiate an adventure the second they open the door.
With custom product packaging, you can make the unboxing fun and enjoyable right as the customer gets their hands on your box.
You can customize your packaging to the exact size, shape, and color you like. Play with bold text, fun tape options, and even a custom address stamp. The more personality you can achieve, the better.
These customizations help you securely package your product with limited packing materials. You’ll improve how your product looks when your customers open your box and begin unpacking.
4. They Have a Professional Look
Custom boxes ensure your company looks top of the line. Looking professional is something many small businesses strive for. And it’s a lot easier to do than most people assume.
When you choose to use custom boxes, your customers will recognize you as a legitimate seller. They are more likely to buy from you again or recommend you to their friends and family.
Your boxes are one of the first impressions customers have of your company. You want to make sure that impression is positive.
5. They Are Easy to Store
If you’ve been buying generic boxes for your business, you may have found that all those different sizes are impossible easily to stack and store.
Shipping boxes that are perfect for your needs are also perfect for storing. Typically, businesses choose one to five different sizes for their products that can be easily stacked and stored away for future use.
Get the most out of your money and space. Durable, easy to store, custom boxes ensure that you do just that.
Custom Boxes for Your Business
Shipping your products in custom boxes to your customers will benefit you immensely. You can build your relationship while also saving time, money, and space during production.
If you are interested in learning about more ways to benefit your business, check out the rest of our page other articles like this one.