A buyer’s journey stands for the process a buyer goes through to purchase a product or service. It’s typically illustrated by funnel stages (awareness, consideration, and decision) which help us understand the buyer’s journey better and put us in their shoes.
Once we understand the thoughts and behaviors of personas at each of these stages, we can establish and optimize our overall marketing strategy to meet customers’ needs and drive conversions.
When it comes to marketing funnels, well-optimized landing pages are crucial. Landing pages serve the purpose of capturing leads in exchange for something valuable for visitors such as discount codes, e-books, etc. They help us to avoid being sales-oriented and pushy.
Aleph Website is a Web Development and Web Design agency that helps small business owners create and implement high-converting landing pages.
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In the following, we’ll discuss typical ways of driving traffic to landing pages.
Social media channels use both organic and paid campaigns for driving traffic to landing pages.
With paid ads, we can target the most relevant customers using target opinions based on their demographic information, behaviors, interests, and so on. This way, we reach the right people at the right time.
Make sure the ad copy is well-balanced with the landing page. When arriving on the landing page, visitors should feel they come to the right place where they’ll find what is promised in the ad.
Google ads are measurable, so you can get information about landing page visitors like what they search to find the ad.
Keep in mind that you should use the same keywords across the ads and landing pages. Also, you have to use the same call to action on the ad and landing page.
Using email lists can be an effective way for driving more traffic to your landing page.
You can run email campaigns and target a segmented group of people from the email list.
There are many email marketing segmentation strategies such as demographic, email engagement, past purchases, position in the sales funnel, behavior on the website, etc.
Guest posting is a highly effective way of increasing traffic to your website. It implies writing articles for another website with relevant content to your business.
There are many benefits of writing guest posting:
-increasing traffic to the website
-reaching a new audience
-backlinks building, etc
Additionally, publishers get valuable content that their audience can enjoy.
Internal links are crucially important both for Google ranking and a better user experience.
An internal link is a link from one web page to another one on the same website. This way, they help navigate visitors through the website.
Learn More About How to Use Internal Linking for Increasing Traffic to Landing Pages