How to Do Instagram Marketing through Promotions?

How to Do Instagram Marketing through Promotions?

Last Updated on February 14, 2024 by Nasir Hanif

Instagram has become more staple in the social media world. As of August 2017, Instagram has 300 million monthly active users! With a user base of this size, it’s no wonder that businesses are excited to use Instagram as a marketing tool.

In this article, we will cover the different ways you can promote your business on Instagram for free or at little cost. You can either do these promotions as an individual or as a company account. In the end, we’ll show how your small business can use promotions to grow their following and increase engagement on their posts.

 The Benefits of Instagram Marketing

The benefits of Instagram marketing are numerous. By utilizing the different free or inexpensive promotions, you can increase your company’s following, improve engagement with your posts, and drive sales.

By running promotions on Instagram, you can drive sales by incentivizing customers to follow your business or post a picture that promotes your product. The more followers you have, the more likely it is that followers will engage with your content in order to win prizes.

These types of promotions are especially useful for brands who want to increase their customer base or generate traffic to their website when they are launching a new product. When an individual wins the prize, they are likely to share this contest with their friends in order to get them involved in the promotion. And when their friends enter the promotion themselves, they are much more likely to buy from this business because they’ve been given a taste of what it’s like to be a winner!

 The Best Time to Use Promotions

The best time to use promotions on Instagram is when you post new content. This will help your post gain more traction and start to rank higher in the search engine results.

However, the best time for promotions on Instagram is not always clear-cut. It can depend on your business goals and what type of promotion you want to run. Some of the most common times for promotions are during events, holidays, or seasonal periods.

There are many ways you can promote your business with Instagram. With this article, we’ll cover some of the free or low-cost methods that businesses can do on their own or as a company account.

How to Do Free or Low-Cost Promotions

on Instagram

If you are not using social media advertising yet, it’s time to consider it. You can run an ad for your business on Instagram to get more followers, likes, and comments on your posts. Just be sure to use hashtags that are relevant to your post so people can find you.

You can also use hashtags in your post’s caption to get more visibility. If you have a coupon or promotion running, be sure to share that information in the caption too.

It is also important to understand that promoting your posts doesn’t always mean you need to spend money. You can do free or low-cost promotions by taking advantage of holidays or current events happening in the world. For example, National Chicken Wing Day is on August 20th this year!

The next time National Chicken Wing Day rolls around (or any day when there is a holiday in which you offer food), create an event post on Instagram with a discount code in the caption for patrons of that event. You can then promote this event post through other channels like Facebook and Twitter as well.

Alternatively, if there is something going on in the news like Hurricane Harvey relief efforts, you could donate 10 percent of sales from one day to raise money for hurricane relief efforts. This would be another way you could do free promotions for your company without even needing an event!


Contests are a great way to promote your business on Instagram. You can either do this by holding a contest or offering discounts. This is an easy way to grow your following and engagement.


One way to promote your business on Instagram is by doing giveaways. You can give away anything from products to gift cards!

The best part about giveaways is that they are completely free to do. All you need are some followers who are willing to repost your giveaway for you.

Just make sure you have the right terms and conditions in place for your giveaway, especially if it features a product or service.

Another pro tip is that you should include the hashtag #giveaway when posting about your promotion. This will allow people searching the hashtag to easily find your offer.

Mystery Shopping

This is one of the easiest ways to promote your business on Instagram. All you have to do is take a photo of your products and upload it with a tag or mention of the company you are promoting.

For example, say you found this pretty necklace in your store. You could find out what they call that type of necklace on their website and then write “I love this vintage style!” in the caption. This way, when people visit their website, they will see that this type of necklace is in stock in your store.

Another way to do mystery shopping is by taking a photo of yourself wearing the product you are promoting. For example, if you are promoting an outfit from their clothing line, take a picture of yourself wearing it and mention the brand in the caption.

Hashtag Campaigns

A hashtag campaign is one of the simplest ways to grow your following on Instagram. A hashtag campaign is when you ask users to post a photo with a specific hashtag. This helps you create an audience who is interested in the topic that you’re promoting. For example, if you’re an ice cream shop and wanted to promote your cherry flavor, then you would use #cherryicecream. We recommend having two or three hashtags to increase engagement with different groups of people.

Hashtag campaigns are great because they are simple and free! But, don’t forget about promotion after the campaign ends! When doing a hashtag campaign, make sure that it’s clear what the rules are for posting pictures at first. You might want to specify that only posts with the designated hashtags will be entered into a contest or that participants can post as many pictures as they like but there will be one winner for each day of the promotion. Hashtag campaigns should be short (one week), so keep in mind how much time and energy there is into this type of promotion.

Cross Promotion with Partners

One of the best ways for a small business to promote their business on Instagram is through cross-promotion with other brands.

Cross-promoting is when two or more brands share one another’s posts in their own feed. For example, you could post a photo from your business’s Instagram account and ask your followers to like and follow the account of another company in the photo. The other company would also post your photo and ask their followers to like and follow your account.

This type of promotion is great because it allows many different companies to promote each other at once, getting more people involved in these posts than if they were just posted by one company.

The only downside to this type of promotion is that it won’t work for every brand – you need to find companies that have something in common with yours so that people will be interested in both accounts when they see them together.

Buying Instagram followers from idigic au

 The first and most important thing you need to do is grow your following. Buying instagram followers from idigic au can be a beneficial way to do this. When people see that you have a lot of followers, they may be more inclined to follow you themselves! On the other hand, if you buy too many followers, your account will appear fake and this could lead to it being taken down by Instagram. So beware when buying followers for your Instagram.

Another way to grow your following is by running promotions. Promotions are a great way to get more new followers because they are out in the open for everyone’s eyes! As long as your promotion is creative, others will want to enter for a chance at some free goodies or some money!

We also recommend using some hashtags in your posts. Hashtags are keywords that help people find posts with similar content. For example, if you post about cookies, use #baking #desserts #sweets #sweet tooth etc.. This will make it easier for other users to find posts with similar content that they might enjoy viewing or sharing with their own followers.

If you want more engagement on your posts, try posting pictures of animals or babies! These types of pictures typically receive the most likes and comments on Instagram.


Now that you know how to do Instagram marketing with promotions, what’s next?

The more creative and innovative you can be with your campaigns, the better your results will be. And as you build up your followers and engagement, you’ll notice your reach and influence will expand as well.

Read More: An Ultimate Marketers Guide For TikTok Brand Marketing