Using Linkedin To Build A Relationship With Your Target Audience


Last Updated on January 14, 2023 by Faiza Murtaza

The main use of social media platforms is to build a relationship with your target audience. Once you have a profile setup done, you need to make sure to establish your brand values and credibility to your audience conveyed. The next thing for you to do is to start showing ways in which you can develop a relationship with your target audience.

You need to centralize your social media marketing and content marketing strategies on building a relationship with your target audience. This will drive more engagement, and you will be able to connect with your audience one-on-one and know their reviews and feedback.

You can then use this feedback for better improvement of the brand and growth.

In this comprehensive guide, we have listed some ways in which you can use LinkedIn to build a relationship with your target audience. Let us check these ways here:

5 Ways To Use Linkedin To Build A Relationship With Your Target Audience

Using Video Advertising for Campaigns

Video advertising is nothing but a sponsored form of content on your profile. Video reels draw the maximum number of your viewers. Make sure to keep it very concise and very relevant to the tone of your brand.

Video advertising on LinkedIn is a feature that allows you to create campaigns and post them on your LinkedIn profile so your target audience can find them and connect with them.

You can use the campaign manager to drive the video campaign to your relevant audience. You can create a video ad used for sponsored video content.

Here are some tips on how to create LinkedIn ads:

  • You can either use the campaign manager feature on LinkedIn or sponsor the video posts from your LinkedIn page
  • You can run a full-fledged campaign around your brand values that will create awareness in your target audience
  • You can use this viewership from the campaign as a base to drive engagement

Follow up On In-Person Connections

Another thing you can do is follow up on your connections.

Let’s say you met a fantastic group of people at some conference, convention, or meeting. If you know this group of people would be very relevant to your target audience, then use LinkedIn to send a personalized message and convert them into connections before they forget your in-person interaction.

Once you establish a connection channel with these groups, you can check in on them monthly or once in 2 months. Create a solid base with these people, and they will most likely remember you and your business the next time someone asks for anything relating to your business.

These connections will refer you to someone looking for a business that could help with their needs. You can also build up your digital game around this!

Strong Interaction Game

Once you have established some connections on LinkedIn, you have done your base work.

But this is not it! This is where the work begins.

You need to keep in touch with these people and interact with them. You need to drive engagement with them by posting on LinkedIn and responding to their comments on your posts.

Some of the noteworthy things to do are:

  • Listen to their comments
  • Respond as quickly as possible
  • Make your conversations more personalized
  • Try to gain as much feedback as possible
  • Provide practical solutions to their problems
  • Make them feel as if they are talking to another human and not robot; add a touch of sentiment
  • Use their positive feedback as a post on your profile
  • Make them feel like they are a part of this community
  • Use their negative feedback to change your product around the suggestion creatively

If you play your card right, your customers will tell you more about your brand and how to improve it than your consultant.

Relevant Content Strategy

You need to have an interesting and relevant load of content that would match your brand value. You don’t just need one introductory branding video, but you need lots of content that can match up to the standard of your first driven engagement post.

Don’t focus all your energy on the first branding video. Make sure to give it your best, but then move on to the next bit of your marketing strategy. Try to connect with your target audience at a very humane level. This will allow them to make a connection with your brand.

Release some content monthly, once a week, or multiple times weekly to drive engagement. Be sure to make such content that would be consistent with your brand values, brand images, and video advertising posts that have already driven your engagement and viewership.

Connect with your customers at an emotional level, and they will stay loyal to your brand.

Customer Feedback and Reviews

This is one of the most important things you can do to get the best advantage of a brand improvement. A marketing consultant can tell you things based on his study, but a customer will tell you things based on his personal experience. He will drive your brand and product improvement generically.

Try to create products with as easy a user interface as possible. Keep your LinkedIn advertising strategy very clean, transparent, and genuine. Use a LinkedIn ad generator to create the best videos, and then wait for the responses once you’ve let your best work out.

Take their positive and negative feedback. Their negative feedback will help you with creative criticism of your brand. You can make changes to your brand and product based on your customers’ most common feedback.

Use their positive feedback as a display of customer satisfaction on your profile. This will give them a feeling of inclusion, and this, in turn, will create brand loyalty.


There are many ways over and above this to use LinkedIn for building relationships with your target audience. You can use these tips as fundamental ways to drive your relationship and connections.

Make a more personalized plan for engagement and viewership but stick to the basics for creating a long-lasting relationship with your target audience. They will be the ones to get you your new pool of customers with their loyal and positive word of mouth.

Apart from that if you want to know about LinkedIn then visit our business page