Last Updated on March 3, 2024 by Saira Farman
AI. Artificial intelligence. Once, it was the boogeyman of science fiction narratives. Now, it’s a driving force behind many of our interactions on the web today.
However, did you know that this amazing technology can help with marketing as well as customer service? With the advent of AI social media integrations, you can streamline and automate entire online marketing campaigns. How so? Read on to learn more about how these advances in technology can save you time and money.
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AI Prediction Shows How Well Visual Media Will Perform
Have you ever posted a product image on your business Instagram, only to have it either panned or ignored? With AI in the driver’s seat, you don’t have to worry about how a piece of visual media will perform with your target audiences. Visual intelligence tools, as they’re called, analyze current visual trends. This helps to predict how your audience may react to specific color palettes, compositions, and more.
With this knowledge at your disposal, you can ensure that you have the perfect product image or advertisement for maximum social media reach. Or, you can use it to inform your photographer or graphic designer of the feel/tone they should aim for in their creation for you.
Scheduling Content Ahead of Time Is Easy With AI
AI social media technology’s greatest benefit is how it streamlines the posting process for busy individuals and companies. Career content creators and businesses looking to increase their social media reach both need consistent posting schedules to maintain engagement.
However, writing everything out and posting it on time day in and day out requires a ridiculous amount of man-hours. It’s far easier to plan out and create all your posts in one enormous batch, then schedule it out months in advance. It’s a cheaper solution than having a dedicated content creator on staff for months on end.
Plus, the creator can get paid in a lump sum and move on to other jobs rather than being bogged down in a long-term employment contract. It’s a win-win.
Remember the Chatbots? They Also Help Your Marketing
Chatbots are a key part of many companies’ online marketing and social media strategies. They’ve even made their impression on the education industry, as evidenced by Oli, the college application chatbot.
The biggest advantage to those chatbots is that they give your consumers the benefit of an immediate response. However, they also help filter out the most common questions your real marketers and customer service representatives may receive. When you have a chatbot on a social media platform to answer your clients’ basic questions, you eliminate the need for wasted time on basic ideas.
The questions the bot asks may also give you greater insights into the products and services your clients appreciate. Or, what they require the most. On that note…
AI Social Media Tools Monitor Consumers Faster
In the old days, if you wanted to know how well your brand was performing on social media, someone had to manually sift through all the tagged posts. Or worse, scroll down your brand’s front page and read through every single comment. Comments that ranged from irrelevant trolling to positive reviews to outright harassment.
Thankfully, you don’t need to subject your employees’ mental health to the barrage of internet cruelty. By using a social listening AI, you can sift through the responses automatically and get a finger on the pulse of your clientele. This can be extremely helpful when your brand is undergoing a PR crisis and needs to conduct damage control.
These listening tools also give you insight as to what performs best with your company, so you can continue to put your best foot forward. Still, be wary of only looking at the positive feedback, as this can lead to your company losing public favor.
Make Posting Content Easier With Auto-Generated Posts
What’s easier than creating content in batches and scheduling it for later? Why, automatically creating and posting content using AI, of course. There are many AI tools available that can generate automatic social media posts or even blog posts by using past marketing copy as a reference.
Websites like bluestrawberry.app can be lifesavers for businesses that have accounts on every single social media platform. However, while they can save time, it’s important that you have someone double-check the bot’s posts for grammar and content. Alas, it’s all too easy for a bot like this to break, and if it does, you’ll be a laughingstock rather than someone at the cutting edge of business and technology.
Praise Be to the Almighty Algorithm
Perhaps the greatest place the influence of AI in social media is felt is on the platforms themselves. Pseudo-religious phrasing aside, the algorithms that drive content engagement on platforms like Facebook, Instagram, TikTok, and YouTube can determine your success or failure.
This holds true for both business owners and creatives. Content creators ignored by the algorithm struggle to get their channels off the ground. Meanwhile, those with the programs or technical knowledge to manipulate the AI to their advantage see their channels soar to new heights.
With the right AI social media program, you can ensure that your business rests on the right side of that equation.
Let’s Review How AI Social Media Technology Can Help You
Artificial intelligence has revolutionized the way that the internet functions these days. Nowhere is this more clear than in AI social media technology, where once arduous tasks have been streamlined. This reduces overall costs in marketing research, social media management, and much more.
Did you find this article about AI and social media interesting? Would you like to learn more social media management tips and tricks? If so, then check out the Business or Technology sections of our blog. We update each day with more of the latest and greatest in business tech news!