Importance of a Quality Franchise Agreement

Quality Franchise

Over the last ten years, the Indian franchising industry has experienced rapid growth. Despite the economic downturn, the annual expansion rate of the franchising industry in India has remained stable and is currently between 30% and 35%. The positive outcomes of India’s franchising industry are a testimony to the country’s enormous potential and security in the franchising market.

 In india, franchising has gained widespread acceptance in a variety of industries, including health and wellness, education and teaching, information technical know-how expert services and most notably, the retail sector, which includes, fashion & lifestyle, foods & beverages etc. In spite of this, product and solution as well as company franchising are still in their infancy in India, offering interested foreign businesses a vast untapped market opportunity. So, if you want to flourish a lucrative business, then invest in the Education Franchise.

In its most basic form, a franchise is a business model based on a licence given by one person (the franchisor) to another (the franchisee) allowing utilization/exploitation of the franchisor’s intangible property such as business design and strategy, brand/trade name and strategy, image, marketing techniques and other mental property for the purpose of earning revenue. 

There are no written laws in Indian constitution that regulates the franchising business in India. Some important acts that effects franchising in India includes, The Competitor’s Act, 2002, The Indian Contract Act, 1872, The Copyright Act, 1957, The Emblems Act, 1999, The Customer Safety Act, 1986, The Patents Act, 1970, The International Trade Management Act, 2000, Labour and taxation laws. 

It is important to sign a quality agreement, as it will be beneficial for both franchisor and franchisee. It’s significance is stated below:

Parameters that define a quality franchise agreement

Quality in franchise agreement, regardless of its subject matter, is crucial for the mitigation or reduction of disputes among contracting functions and other things. The ‘quality’ of an agreement can be judged on a number of parameters that includes, holistic/loophole-free character, factual consistency, unambiguous issues/provisions/problems with no room for contradiction and most importantly enforceability. 

Owing to the inherent commercial and organisational challenges of such preparations, quality takes on even greater significance in a franchise arrangement. The underlying symbiotic relationship between the franchisor and franchisee should be realised in a good franchise agreement. 

A good franchise agreement should provide clear, unambiguous and water limited coverage of all essential issues, that includes the following:

  • Parties’ role and responsibilities
  • Confidentiality and intellectual property security
  • Payment terms and taxes
  • Extension and termination agency issues
  • Issues with the termination of a report law and jurisprudence are governed by unfavorable covenants. 

In addition, a good franchising agreement should ensure that high-quality control systems do not violate India’s competition laws. 

Every franchise agreement should adhere to legal rules and regulations. If you are going to invest in Coaching institute franchise, pay proper attention to the information given in this article. 

From franchisor’s perspective

The significance of a high-quality franchise agreement for a franchise cannot be overstated. The franchiser’s primary concern is the security of it’s brand, image, status know-how, business concept and other intellectual property rights as well as limiting exposure to potential risks and liabilities arising from the franchisee’s actions. 

It is essential to draft a franchise agreement to ensure consistency on the franchisee’s responsibilities and services that includes:

  •  The areas of cost and infrastructure
  •  Adherence to specific operating guidelines to establish uniformity
  •  Reporting requirements
  • High-quality upkeep annual current market penetration targets economical returns such as charge payment, royalty etc

A superior quality agreement should provide sufficient safeguards and protection against the franchisee’s misappropriation of the franchisor’s intellectual property legal rights. Furthermore, it must provide the franchisor with sufficient high-quality command structures that includes rules governing the franchisee’s managerial discretion, to assist it in managing its small business strategy and safeguarding it’s model. 

From franchisee’s point of view

Quality is of top concern for both franchisor and franchisee. Since the franchisee is the one who makes the initial financial investment in the venture, a good franchise agreement is essential for a franchisee to get the most out of his/her investment. 

A good franchise agreement for a franchisee should have clearly specified payment terms with no hidden costs or penalties, as well as a clearly defined procedure area. It is necessary to protect the franchisee from violation of third-party mental home legal rights as a result of the franchisee’s use of the franchiser’s mental home. Furthermore, the franchise agreement must enable the franchise to fully use the brand and other mental health legal rights granted by the franchisor as well as ensure supply continuity (Applicable everywhere). 

A good franchise agreement should allow the franchisee to get the best advice from the franchisor for implementing the small business model, such as training, concept updates and changing systems. 

If you are a novice in the business industry, investing your sum in Coaching institute franchise can serve you ample benefits. Also, sign a profit yielding agreement with your franchisor. 


As a result, a high quality franchise agreement is the very fulcrum on which a franchise’s results are based, this emphasises the importance of “quality” in franchise agreements. 

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