When it comes to a company becoming greener and more sustainable, a great deal of this can be achieved by tidying up the main marketing activities and ensuring that they are all working together in harmony. However, there are also plenty of common mistakes that are out there and need to be avoided at all costs. Taking this into account, here are just a few of them.
Not Meaning What You Are Saying
First and foremost, it is a major problem if you are simply trying to greenwash your company and you are not actually practicing what you are preaching. Essentially, you should be committed to the principles of running a greener company. Not only is this the ethical thing to be doing, but you also leave the door open for rival businesses or customers to expose what you are doing from a negative standpoint. This means that your company could be at risk of suffering from a major reputational hit, and this is something that can spread quickly in our modern world of social media.
Taking Part in Unethical Business Practices
Following on from the previous point above, you should always be in the habit of examining your business practices to see where improvements could be made. Nobody is perfect, and this is a useful rule to live by at all times in the world of business. However, improvements can always be made too. Eleven Marketing & Communications can help out on this front.
Failing to Work with Like-Minded Companies
As well as your own business practices, you also need to take a closer look at what your major suppliers and partner companies are all doing. If you are working alongside some companies that are unethical, it is time to change all of this.
Printing Too Much
Ultimately, printing has been a strategy that has been used in marketing campaigns through the ages. However, we are now living in a world in which more and more of the major promoting activities can be done in a digital sphere. Therefore, you should not be putting yourself in a position in which you are printing too much. It is always going to be worth asking the question of whether or not this printing activity is going to be providing any tangible benefits to what you are doing.
Avoiding all of these green marketing mistakes will help out your business in a big way. First of all, you need to always mean what you are saying in any message that you put out there into the world. At the same time, there is no point in falling into any common traps involving printing too much as there are all sorts of different alternatives out there in the modern world. It would help if you also looked closer at the companies you are working alongside to ensure that they are not unethical. Plus, it would be best to always cast a critical eye over your own business practices to ensure that no mistakes are being made on this particular front.