Top 12 AI Tools to Charge Your Digital Marketing


Last Updated on March 16, 2024 by Umer Malik

Artificial Intelligence (AI) is a transformative force that is now an integral part of every industry. From healthcare to manufacturing, its impact is undeniable. And, of course, the best web design company in Melbourne is also using these to catapult their marketing strategies. Marketers are now always on the lookout for tools that can not only innovate their strategies but also save time and keep them ahead in the ever-evolving digital landscape.

In this post, we will find out more about AI tools and how they are assisting digital marketing companies in achieving their milestones. Let’s begin-

Launched: 2021

Used for: Content production stands out as a cutting-edge AI-powered content generation and optimisation tool designed specifically for marketing content. Its advanced natural language processing algorithms empower marketers of web design in Melbourne to tackle multiple content-related tasks effortlessly. These include crafting blogs, social media posts, ad copy, and other compelling marketing content.


Launched: 2020

Used for: Conversational AI

ChatGPT, born from OpenAI’s groundbreaking GPT-3.5 architecture, is a game-changing tool in conversational AI. Its ability to understand context, generate contextually relevant responses, and adapt to various conversational styles sets it apart. With applications in customer support, content creation, and even brainstorming, ChatGPT empowers digital marketers to connect with their audience in a more personalised and efficient manner.

Surfer SEO

Launched: 2008

Used for: SEO management

Surfer SEO, a well-established SEO tool, has recently incorporated AI into its functionality. It aids the best digital marketing company in Melbourne in optimising content for search engines by providing automated data-driven recommendations. It includes improvements in keyword usage, content structure, and meta tags. The tool’s detailed analysis and competitor insights also automate trickier aspects of SEO, allowing marketers to focus on creating high-ranking, search engine-friendly content.


Launched: 2009

Used for: Content editing

Grammarly, an essential tool for content editing, functions as an AI version of MS Word’s grammar tools. It goes beyond merely detecting and correcting grammar, spelling, and punctuation errors. Grammarly offers enhanced, real-time suggestions for improving sentence structure, word use, and tone of voice. Its accessibility, functionality, and both free and affordable premium versions make it a must-have for digital marketing professionals.

Brandwatch Influence

Launched: 2022

Used for: Influencer marketing

Brandwatch Influence, born from the acquisition of LA startup Paladin by social listening provider Brandwatch, is a powerful tool for influencer marketing. With a database of over 30 million influencers and support for major social media platforms, it efficiently manages influencer networks and analyses audience and product impact. The incorporation of AI by the best web design company in Melbourne allows for measuring the impact and ROI of influencer campaigns, a level of automation that wasn’t possible just a few years ago.


Launched: 2015

Used for: AI chatbot

Drift is a conversational AI platform designed to provide chat assistance and answer common questions from website visitors. By engaging with visitors in real-time, Drift significantly speeds up lead generation. It frees human marketers to handle more complex tasks, such as answering specific questions or providing custom quotes. Drift’s personalised messaging and seamless integration with various platforms transform how businesses interact with their visitors, creating a more positive and productive experience.


Launched: 2021

Used for: Social media automation and content generation

Ocoya is a dynamic social media automation and AI-driven content generation tool. Digital marketers can leverage Ocoya to create and post compelling social media content, including posts, captions, blogs, hashtags, and gifs. With over 10,000 pre-existing customisable templates, Ocoya is a fantastic time-saver for web design in Melbourne, creating unique branded content without relying on a graphic designer or content writer for every piece. Its integration with popular social media platforms and other scheduling suites further enhances its efficiency.


Launched: 2013

Used for: Automatic customer service

Tidio, another AI chat and customer service tool, stands out for its multichannel support. It allows digital marketers to create chat interfaces on websites, Facebook Messenger, and WhatsApp. With an intuitive interface, best web design company in Melbourne can customise their chatbots without any coding knowledge. Tidio also offers live chat services, directing visitors toward human-to-human interactions when needed. Its customer analytics and helpdesk support prove invaluable for moments when even advanced technology requires a human touch.

Hemingway App

Launched: 2013

Used for: Content editing

Similar to Grammarly, the Hemingway App is an AI writing tool that aids digital marketers in improving the clarity and readability of their content. Input your article or blog post, and it highlights complex sentences, excessive adverbs, and instances of passive voice. It suggests revisions for better readability, with readability scores based on US high school grades. This allows marketers to assess how easily different age groups will understand their writing, enabling adjustments for comprehensibility.


Launched: 2021

Used for: Text to image generation

Brought to you by Open AI, the organisation behind ChatGPT, DALL·E is one of the emerging text-to-image generation tools. Enter a text prompt, and the tool outputs a handful of images. While the technology is still evolving, and output can be questionable at times, some organisations are already incorporating it into their digital marketing efforts.

Launched: 2014

Used for: Digital advertising utilises machine learning to analyse vast amounts of data, automating ad purchasing and optimisation. The result is personalised social media advertisements based on unique digital profiles and demographics. Covering 90% of platforms offering biddable advertising, is ideal for those looking to expand or scale up their paid search to a broader audience.

Browse AI

Launched: 2021

Used for: Web monitoring and scraping

Digital marketing involves not only creating compelling content but also collecting and analysing data for well-informed strategies. Browse AI excels in this practical aspect, allowing the best web design company in Melbourne to monitor and extract data from any website using easily programmable web scrapers. No special coding knowledge is required for customisation. Whether tracking login information or acquiring geolocation data, Browse AI adapts to various digital marketing needs, making it an invaluable tool for expanding databases.

Closing Thoughts

In this comprehensive guide, we’ve explored 20 of the best AI tools for digital marketing, each bringing unique capabilities to the table. From content creation to language translation, these tools cover a spectrum of functionalities, enhancing efficiency and effectiveness in digital marketing endeavours.

The continuous evolution of AI promises exciting times ahead for digital marketers. Here at Make My Website, we strive to maintain a balance of our AI and human assets. We ensure that your brand gets the maximum visibility and scores on the search engine within the minimum time limit.