Every business requires some tactics to compete with its competitors. Graphic design is one of the most powerful tools to stay on top of the game. Graphic designing is an expertise that aims towards conveying a message via visuals. It can be digital, physical, or anywhere in between. It is a form of art made for accomplishing particular objectives by using symbols, images, or even with content.
Nowadays, the market is flooded with talented graphic designers. Many of them must be very capable, but not all of them are the same. Design expertise is the only single piece of a large puzzle. The distinction lies in the capability to apply that talent strategically.
So you have decided to hire a professional graphic designer for your project – great! The looks and feels that represent a company are very important. Therefore, it’s a smart move to hire a professional to ensure that your business looks best. However, choosing the right graphic designer is not as easy as it seems. Every designer has their own style. It is crucial to make sure that their style fits perfectly with your requirements. Online graphic design marketplaces can be a good option to hire an expert designer who can deliver the task at time and also easy to communicate with. You can hire designers from Designhill, expert and verified designers from the globe are registered on the marketplace. More than this, you can also design your own logo using Designhill Logo maker, and can make your graphic designs on your own using Design studio.
To help you out, we have come up with this blog where we will be focusing on all the important things to consider while choosing the right graphic designer for your business or project. Let’s get started!
7 Tips to Choose the Right Graphic Designer
- Be clear with your objective:
- The first and foremost thing to consider while looking for the right designer would be to have clarity on your Brand. What do you want to design? Why do you want to design? The clearer you are with your objective, the better will be the selection process. Let’s understand this with an example. Supposedly, you have started a new business and you want to get a logo design for your company. Being a start-up, your company needs more than just a logo design. So, apart from logo design, you have to have clarity on how you want to promote your business. Business branding through brochures or social media, or print advertising? If you have clarity on this, you can start looking for designers that have the right skills for creating the right things. Also, the clarity in objective will help you in constructing a proper design brief.
- Determine your budget:
- Once you define your objective, the next thing you need to do is to define your budget. Every company has a fixed budget. Whether they want to do marketing, hire employees, or simply host parties for employees, there is a budget for everything. Determining the budget at an early stage can help you find a designer within your price range. During the hiring process, you might come across designers negotiating the price. But, if you think they have all the required skills and can help you make a mark in the industry, it would be advisable not to get stubborn. You get what you pay, after all. And hiring a talented employee even if their work is priced a little high, is always an investment for your business.
- Have a look at their portfolios:
- A portfolio can reveal a lot of things about a designer such as their skills, types of projects they have worked on, clients’ reviews, etc. Before choosing the right graphic designer, have a good look at their portfolio and go through as much of their work as you can. While looking at the portfolio, ask them what inspired them about a particular design. This will help you in understanding their thought processes. You can also ask them about their experience on a particular project. For instance, how their interaction was with team members or how they handled making design choices that they did not agree with on a particular project. This will give you a clear glimpse into whether a designer fits your team or not.
- Assess them with trial projects:
- Though you may get to know a lot of things from a designer’s portfolio, it is still advisable to assign them a few trial projects that can be completed within a few hours. It will, first, give you complete confirmation about whether a designer really possesses the skills that they have mentioned in their resume or showcased in their portfolio. Secondly, it will help you shortlist the right candidate. For a little motivation, you can also pay a small amount to the candidate for the trial project.
- Know their relevant experience:
- Before hiring the right designer, you may not only want to check their general experience but also their relevant experience. Having a proper understanding of this will reduce much of the learning curve required to speed up a project or a business. This will also help you ensure that the designer can coordinate and communicate well within the team or with clients.
- Understand their expectations from you:
- Every candidate, while going for an interview, sets certain expectations from the company. If you find someone who you think can be a great fit for the role, before making the final decision, it is important you know what they expect from your company. For instance, a candidate may want to know how much you can pay for the role, the numbers of days/hours they are supposed to work, etc. Having a clear understanding of this during the hiring process may help you in retaining new hires.
- Assess a minimum of at least 3 professionals before making a final choice:
- After interviewing the first candidate, you may think you have found the right candidate. But you never know what you might find in other candidates. Therefore, in order to choose the right designer, it’s important to assess a minimum of at least three professionals.
A creative and experienced designer can provide a substantial boost to a company’s marketing efforts. Design is somewhat subjective. Therefore, take your time to find the right graphic designer for your project or business. Good Luck!!