Energy drinks have been around for quite a long time but it is the growing health trend that has pushed the sales of energy drinks by over 10 percent in the year 2019. We don’t have any data for the year 2020 but according to the experts, this trend has even continued for the year 2020 and the sales are going to keep on growing in the future as well.
If you are planning to get into the world of energy drinks and start selling energy drinks then you have to start from the basics; coming up with the right type of energy drink with the right flavor and energy content.
In this article, we are going to walk you through all that you need to know about energy drink flavors before entering into this lucrative market.
Finding the best flavor
The first thing that you have to decide on while coming up with an energy drink brand is the type of flavor you are going to offer. And when deciding the flavor, you have to choose between whether you want to offer a single type of flavor or have a long-range of flavors for your customers.
It’s true that Red Bull is currently the most successful energy drink out there and you must analyze its flavor if you want to be successful in the legal beverages industry. Red Bulls’ distinctive tutti-frutti flavor is obviously sweet but at the same time, it is not syrupy and it is even bright without being sour. This is what sets Red Bulls apart from the rest of the energy drinks in the market.
But on the other side, Monster offers a wide array of flavors to its success and it is also one of the most successful brands in the energy drink market. So, both the long list of flavors idea and a distinctive flavor idea can be successful as it all depends on your approach and marketing ability.
Most famous flavors
This is the most widely accepted flavor in the energy drink industry. Different flavors like orange, lemonade, lime are becoming iconic in terms of energy drinks and most brands have at least one category of fruit-flavored energy drink under their company.
You can set yourself apart in the fruit flavor by choosing some wild flavors that are yet not mainstream in the market like watermelon during the summer season or pomegranate during the fall season.
This can be considered as a new development in the field of energy drinks but people are accepting this new flavor with alacrity. Nowadays, people are looking for the kick of coffee but they also want the punch of an energy drink and this is what makes the coffee-flavored legal beverages spread like a wildfire in the market.
If you have started to theorize the flavors then the best place to start with will be green tea and matcha as they are completely new for energy drink lovers and they are going to start using it without any second thoughts.
Natural healers or spices like kombucha, green tea, and even turmeric have found their way to the energy drink market and you should not miss this opportunity to widen your existing energy drink flavor category.
In addition to this, there are many other herbs and spices that can be processed to come up with a unique botanical flavor that will offer health benefits along with a wide array of tastes and flavors.
Choosing the right type of flavor for your energy drink is essential for the legal beveragescompany as it is the flavor that can become your USP and this is where you can differentiate your brand from other competitors.