Last Updated on May 10, 2022 by azamqasim
Digital marketing is a vast world, with many cogs and wheels to make the machine run. From SEO (Search Engine Optimization) to email marketing and social media marketing and more, where does one begin?
For example, a digital marketer should know that SEO is more effective for increasing sales than PPC (Pay-per-click advertising)! And that’s only one statistic in a sea of digital marketing madness.
There is one surefire way to make sure that you have a good handle on your digital marketing, and that’s planning. By creating a solid strategy and following a good digital marketing plan example, you can be sure you’re on the right path.
What Is a Digital Marketing Strategy and Plan?
The word strategy is usually thrown quite loosely around a marketing table but the thing is, there is a vital difference between marketing strategy and marketing plan.
Your digital marketing strategy is built upon a foundation of research done for your brand, your industry, and your business. It’s based on who your ideal customer is and how you might find them.
A digital marketing plan is different because it’s the tactics that you will use in order to make these goals happen. It details how your content will behave in order to engage with these potential customers, where you will put advertising, how often you’ll post, elements of your keyword research for SEO, and more.
Digital Marketing Plan Example
There are a number of key components that your digital marketing plan should include if you’re looking for success. One thing is certain, your digital marketing plan needs to be based on goals and objectives that you’ve put together specifically for your company.
Your digital marketing plan should include the following elements:
- Short and long-term goals for your business
- Your high-level strategies and then digital level strategies
- Which channels you’re going to use
- Your action plan includes your chosen tactics such as SEO
- The marketing budget
- Timeline for implementation
Consistency is key when it comes to digital marketing, you’ll need to remember that no tactic or strategy is going to bring you overnight success. This company, for example, offers a wide range of services that can assist in building up your digital marketing efforts.
The Importance Of Performance Measurement
With digital marketing, there are so many pillars against which you can measure your success, ultimately, depending on what your initial goals were.
Perhaps you were looking for increased brand awareness, higher lead generation, or a larger social media following.
Without measurement tools in place, your goals and objectives and efforts become null and void. So, ensure that you have what you need in place in order to measure your success so that you can adapt or change any parts that need it.
Digital Marketing Success
Now you have a digital marketing plan example that can help you on the road to success. Ensure that all the information you use to populate your plan is done strategically with your business in mind.
Do extensive research into your ideal target market and the rest will come easier than you think.
Need more great content? Under technology, we have an entire digital marketing category just waiting for you.