In the earliest days of search engine optimization and the practices of web development, it was not that tough to get a website up and running and at the same time get ranked in the SERPs (Search Engine Results Pages) fast. Today, the situation is completely different. Many more websites are being created every day, the competition is becoming tougher and tougher and above all, the search engines are becoming ever smarter and smarter. The latest updates to Google algorithm seem to take a bit longer to settle, hence the urge for almost all site owners to either crank up the SEO services, or get out of this SEO business altogether.
Google Created Turbulence
Even Google AdSense has faced some turbulence of late. And in an attempt to remedy this, the search engine giant has introduced new tools to the toolkit of publishers in an effort to make the whole process a little easier on the eye. But are these new tools a step in the right direction?
In truth, the new search engine optimization system that Google has developed isn’t anything new. It’s just being put into practice in an updated, more flexible form.
The Introduction Of New Tools
The big news this time is that Google has brought along new tools for publishers to use, including the new web page optimizer and the improved ad formatting tools. These new tools are targeted at bloggers and webmasters to make the whole process a lot less painful, while giving the search engine giant a much better idea of what a particular webpage is all about.
This, of course, is great news for the website owner, who no longer has to take on the arduous task of tweaking the existing code, but has all these new tools at their disposal. By adding all this information to the code of a webpage, Google can now tell what the main focus of the webpage is, what tags are being used and much more. It can be seen as a fairly positive move by Google, since it means that they can more accurately target advertisements on a webpage that are most relevant to the site content, even though there are still some adjustments to be made.
Are These New Tools A Step Forward?
Sadly, they aren’t. As much as Google would like to be able to do this, it is still far from perfect. In many cases, as yet undetermined SEO practices still need to be followed in order to bring the content and overall webpage into line with the new code. In other cases, the new tools do not tell enough about the content of a webpage or what the real focus of the content is, making it impossible to determine if the code should be adjusted or not. The problem can be further exacerbated by pages that have been changed with all of their tags and descriptions intact. This is something we experienced while I was the manager of a Houston SEO company. We had to inspect every important page and make sure they conform to the rules of good search engine optimization practices.
It is not yet clear how Google intends to implement this new system with these new, more flexible tools in place.
To Round Up
The new Google web optimizer, despite its flexible nature, is not something that does everything for you, as far as search engine optimization is concerned. The only thing that it can do for you is to help you to be able to bring your content up to date and make it search engine friendly. This can help your website or blog to rise up in the search engine rankings and this is something that you want to do, since there are also some other benefits to doing so. So, the most important thing is to make sure that you do follow the SEO practices that Google suggests to you, until you can do this on your own.